Star Investment: Hu Haiquan Investment Tide Brand Electric Business

Now stars do

A lot of Huang Xiaoming, Li Jing, Hai Quan and so on many stars are involved in venture capital circle.

Pink, the main product of "high value", attracted Hai Quan and Li Chen (who did the Chao NPC and MLGB, not the Fan Bingbing family) invested hundreds of thousands of yuan in seed investment last year, so Pink began to explore a new way of trading in the fashion industry.

Zhang Yang, founder of Pink, said that Pink is, on the whole, a platform for pooling all high value products, attracting users through such tonality.

But from the perspective of profitable electricity providers, Pink is also a platform to guide consumers' fashion consumption concept, not only with content, community, manual set, but also from the brand and price of commodities.

Now Pink has three main businesses: commodity content, trend information and star crossover content.

The profit comes not only from the sale of the buyers who enter the platform, but also from the agency fees of star tide brands.

High value commodity, large span price range.

The content recommended by Pink home page has only one standard: the value of the face is high, and the female users who are interested in the beauty should be loved.

Just like the name of Pink, the products recommended by Pink are also full of tender young girls. They include not only shoes, accessories, perfume, gourmet, make-up and other series of consistent lifestyle.

Users can directly click on the purchase after seeing the likes.

Zhang Yang said that the commodities recommended by Pink are still shaping brand tonality and gathering high value commodities instead of just stacking up big brands.

At present, the unit price of Pink is about 500 yuan, which is not very high, which has much to do with the pricing of Pink.

Because Pink emphasizes the consistency of commodity tonality, there is no limit to the price of goods.

Instead, Zhang Yang observed the fashion of girls in Japan, Korea and Europe.

After the hobby, it is found that more and more young people are now using only one or two high priced products to match the whole collocation, while they prefer other products that are cheap but can represent a full personality.

At present, the commodities sold by Pink account for less than 300 yuan, accounting for more than 50%, and 300 to 800 yuan account for 25% of the commodities.

But no matter what the price of the product is, the most important principle is to make the collocation look good.

Excavating foreign local buyers, pushing quality two or three line brand

Zhang Yang's idea of starting a business came from a shopping experience in Japan and saw the pink of the locals.

The shape is very bright, and is the local two or three line brand.

Coupled with previous experience in the fashion business network, and some subsequent experience in import and export, Zhang Yang decided to choose such an entrepreneurial direction.

The main source of Pink's products is buyers and celebrities. The star tide brand is mainly made by some brands of NPC under Li Chen's establishment. Now there are more than 100 independent brands, but the most important thing for Pink is to buy buyers.

At present, all the buyers of Pink are local buyers in Japan, Korea and Europe, because Zhang Yang believes that only local people can understand the local market better and find more high-quality two or three line brands.

Many buyers are now working in different fashion e-commerce websites, leading to many fashion business providers showing homogenization.

Zhang Yang believes that this development must continue to be a price war, so it is better to start targeting two or three brands of foreign brands that domestic consumers do not yet understand.

Zhang disclosed that at present, the gross profit of Pink is relatively high, at least 25%, and the highest gross profit of commodity can reach 60%.

Because Pink products in the domestic reputation is not very high, the channel is also relatively single, which has brought some advantages to Pink's profitability.

Through the current PGC content recommendation, the purchase conversion rate of Pink can reach more than 20%.

Zhang Yang said that in the future, efforts will be made to create content sharing communities, stimulate users' activity through the content of UGC, and increase users' understanding of fashion.

In addition, Pink is still operating the "collection" section, and if users buy the most goods, users can get them from it.

Zhang Yang also revealed that in the future, Pink will strengthen cooperation with stars, launch the content of cross-border cooperation, and make full use of star resources.