Mergers And Acquisitions Failed, O2O Investment Shrunk, Failure Of The United States Apparel Pformation

After half a month's planning for suspension,

The announcement announced that the company decided to terminate this major asset reorganization.

The reporter noted that behind the major events in the planning of Smith Barney's clothing industry is the pressure of performance. Since 2011, the company's performance has been declining year after year, even in 2015, it is expected that the performance will suffer the first loss.

And its high hopes for O2O pformation have also been embarrassed by a 80% contraction in investment.

Failure to integrate external business resources

"The company originally planned to acquire part of the stake in a garment industry by issuing shares, which is mainly C2M business.

Through this equity acquisition, we can effectively integrate external C2M business resources, achieve efficient synergy between market resources and company business, and enhance the overall business operation ability of the company.

In a notice released last Saturday, the United States said that according to the two sides' consultations on the related items of the trade mark, the two sides failed to agree on some major clauses, and the company decided to terminate the implementation of this major asset reorganization.

For the termination of this major asset reorganization, the US state clothing does not adversely affect the company's current operation.

"The company will strive to improve the utilization efficiency of the existing superior resources, enhance the profitability and competitiveness of the company. At the same time, the company will strive to improve its business layout, and do not rule out the continued integration of new business synergies.

Advantageous resources enhance enterprise development ability.

Its expression.

"C2M is the abbreviation of English Customer-to-Manufactory (customer to factory), and its Chinese is referred to as" customer to factory ".

This mode is a new e-business mode based on the community SNS platform and B2C platform mode.

An industry insider told reporters that the failure of mergers and acquisitions is not entirely without influence, at least it will affect the speed of pformation.

Therefore, the failure of the merger can be seen as a bumpy road to the pformation of the company.

O2O investment shrank by 80%

Before the merger, the United States has been planning the pformation of costumes.

In July 2015, the United States announced a fixed increase in fundraising plans, intends to raise 9 billion yuan, of which 6 billion yuan for

Full channel platform construction.

In November 21, 2015, the announcement of the US bond dress announced that the fixed amount increase plan issued in early July should be adjusted. The number of issuance will be reduced from no more than 1 billion 90 million shares to no more than 710 million shares. The issue price will never exceed 8.28 yuan / share, and will be reduced to no less than 5.94 yuan / share; the total amount of raising money will never exceed 9 billion yuan, and it will shrink to no more than 4 billion 200 million yuan.

In the original plan, the "O2O all channel platform construction" has become a O2O multi brand sales platform, and the amount of investment has shrunk dramatically, from 6 billion yuan to 1 billion 200 million yuan, only 20% of the original.

According to the fixed increase plan issued by the company.

The construction of the "O2O multi brand sales platform" system will include the following 3 major projects: the integration of global fashion brand resources, the pformation of traditional channel resources of private brand, and the pformation and development of external e-commerce platform business.

The competition pressure of the electricity supplier is so large that the investment has shrunk so much, can it win? There are investors who question it.

"In regard to the above situation, the company has made a detailed discussion in the recently issued directional stock issuance plan and feasibility study report," said Smith Barney.

According to the feasibility report, reporters found that most of the American Apparel is a description of the future, and the actual benefits achieved are few.

Behind the planning pformation of the United States, the result is a sharp decline in performance.

Financial data show that in 2011, the United States apparel industry achieved net profit of 1 billion 206 million 7 thousand and 400 yuan, down to 849 million 582 thousand and 400 yuan in 2012, down 29.55% compared with the same period last year; net profit in 2013 was 405 million 476 thousand and 400 yuan, down 52.27% compared with the same period last year; net profit in 2014 was 145 million 640 thousand and 500 yuan, down 64.08% compared to the same period last year.

And in its three quarterly report in 2015, it is estimated that the loss in 2015 will reach 300 million -4.56 billion yuan, which will also be the first loss since the launch of the company in 2008.

For the reasons for the huge losses, the United States apparel said: "in 2015, the company's franchise channel adjustment is still lagging behind the direct channel, and the wholesale income has declined to a certain extent, which will affect the overall performance of the company."