Clothing Industry Will Bring New Selling Points, Entity Shop Experience To Bring Long-Term Visitors.

In the field of product innovation, apparel retailers are committed to building themselves into "lifestyle brands".

The development of some new series has increased the code, the sports leisure wind series, and some new kinds of appearance have all manifested this trend.

(Kate Spade) recently launched a series of home clothes to complement its recently launched kitchen series and sports series.

Similarly, H&M launched its make-up series last autumn, while the other is its new home appliances series, which is becoming a one-stop shopping site for consumers.

In order to make the new product profitable, the clothing retailers need to test the stores in different locations (usually cross channel sales), then compare the sales results with those in the similar locations where no new products are sold.

Only market test results can tell retailers what to do best for their business and how to supply products in different channels, especially when competing against offline or offline.

Consumers are likely to substitute other products for new products (for example, using yoga pants instead of tight pants) or simply give up buying, and save money to buy something else.

In addition, a series of new products may attract new consumer groups, but they can not arouse the resonance of the most valuable assets of the brand, the existing consumer groups, and even lead them to turn to competitors.

Especially for store outlets, squeezing out space for new products also means that some products have to be put off the shelves, which will result in a high opportunity cost for re displaying the store.

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More and more emphasis on the overall experience, retailers continue to take new initiatives to attract customers and extend customer retention time.

Urban Outfitters, one of the giants of the clothing retailing industry, introduced pizza shops in the store.

The Club Monaco (Lululemon) has incorporated elements from libraries, coffee houses and flower shops into some stores, and Lululemon has been providing such services as yoga classes, trying to expand the shopping experience and create a paradise for consumers.

Although the activities in these stores are very new, their results are quite different.

At the very least, it is necessary to ensure that sales growth is enough to offset capital expenditure, new employee training, balance of store layout, and other aspects of each lot.

Some retailers may find that some stores need to provide targeted solutions, or they simply can't profit from new selling points.

The promotion strategy should be based on the concept of "experiential selling" in terms of geographical, form and scale, so as to produce the best results.