Ma Yun PK Liu Qiangdong: Should Traditional Enterprises Do Business?

On the 3 day of the sixteenth Yabuli Chinese entrepreneurs forum,

and

Do you want to do traditional businesses?

This topic has launched a "gap debate".

In February 19th, Jingdong group CEO Liu Qiangdong spoke out loud.

In the keynote speech of the opening ceremony, Liu Qiang said, "as a traditional brand entrepreneur, forget the electricity supplier. The first thing to do is to remove the electricity supplier Department". A stone stirred up thousands of waves. After the report was issued, even the traditional business owner wrote a letter to refute Liu Qiangdong's viewpoint.

Liu Qiangdong said, "in the current economic situation, I think half of the traditional enterprises can actually consider selling, what a simple thing.

It's no good to sell the company all the troubles. Cash is the most pleasant thing to do. "

Liu Qiangdong said that this speech is aimed at solving the problem. At the very beginning of the speech, Liu Qiangdong opened the door to see that in this year's economic situation, "to become simple and happy."

Liu Qiangdong further explained the reason for this: for many traditional enterprises, if your business does not bring unique value.

If you don't create unique value in the industry.

If you are not in the top 10 of the industry, if your equipment is not superior to others, management ability is not good, or does not have its own unique design technology, the best option is to sell.

In particular, when the State advocates the supply side reform, the supply side reform is to say that the reduction of production capacity and the selling of enterprises on the right is the best choice for many enterprises today.

In addition, for those enterprises trying to achieve the traditional pformation through self built electricity sector, Liu Qiangdong cautioned: "all traditional brands, as long as they are self operated electric providers, if they set up an electricity supplier department, the sale is equivalent to that of the electricity suppliers themselves, which is absolutely a disaster."

At the same time, he also expressed his view on the responsibilities of the government: "if the government wants to invigorate the economy, it is the most important thing to crack down on tax evasion and tax reduction, and substantially reduce the value added tax rate.

I personally believe that if the government can set up the value added tax within 14%, and crack down on tax evasion and tax evasion, it will not only make China's economy more active, but also the cost of entrepreneurs here can be greatly reduced.

Our competitiveness will also be greatly enhanced. "

Liu Qiangdong also made a concrete account of this figure: at present, most countries in the world do not have more than 14% VAT, and China has a VAT rate of up to 17%.

What has led to the phenomenon? It is known that there was a media report for a period of time. Last year, in 2015, 1 trillion and 200 billion of the people were consumed abroad, and 46% of the world's luxury goods were bought by the Chinese.

But according to our estimates, there are still many statistics which are not available by the government. If the real figures are considered, we believe that at least 2 trillion will be less than half, and more than half of them are shopping abroad.

Ma Yun gave different ideas in his next speech.

Ma Yun said that cutting down a department or business is the easiest thing for an entrepreneur to do, but an entrepreneur can not make the simplest decision.

Ma Yun believes that the difficulties faced by the traditional retail enterprises are not too good for the electricity supplier, but the poor perception of the customer experience in the Chinese retail industry.

And for a long time, e-commerce is only treated as a sales channel, but in Ma's eyes, e-commerce means a change in the trend of the times.

Ma stressed that it was not the Internet that defeated the traditional retail business, but the traditional enterprises that did not realize the future trend.

Ma Yun said in his speech that the ups and downs of enterprises are normal. Entrepreneurs should have confidence in themselves. The current predicament is common to all of us. Do not sell easily, especially in the context of slowing economic growth. "Who do you want to sell to?"

He also made his own views on Apple Pay's entry into China. "What Alipay wants to do is not WeChat's social interaction, but" community ".

The future form of Internet development will belong to the community. Building a super community is of interest to me. It is also in line with the direction of Alibaba business exploration.

"There is such a company (Apple Corp) entering China is a good thing, the market is big, a company does not do the market, several companies basic competition is correct.

Apple Alipay today is a traditional banking and financial improvement, like WeChat payment is the improvement of traditional finance, our ideal is to create twenty-first Century financial support for the development of the real economy, twenty-first Century entered the era of big data, how to maintain 80% of enterprises can develop, if we use low cost technology to allow data cloud computing, so our payment system is to make a financial system that can support the economic development of twenty-first Century, rather than just a financial tool to make money, I really have no interest in making money.

However, Ma does not think that the BAT's three independent meetings now make young people think that there is no suspense in the future: "YAHOO and Motorola ten years ago, will we think about this situation after ten years?" so, in another ten years, whether Alibaba exists and whether BAT exists is not easy to say.

Finally, when the host asked "who would like to drink tea with celebrities at all times and in all over the world", Ma Yun replied, "if I can, I would like to drink tea with Deng Xiaoping, and he is brave enough to reform. Their generation has courage to reform and master how to win the key points in the chaos, and push ahead with their eyes closed."