2016 Marathon Continued Hot Anta XTEP How To Deal With?

The warm winter sun shone on the winding tracks along the coast of Xiamen. The running friends from all over the country gather here to measure the city life with their feet and start the new year's running.

After marathon 2015, China Marathon ushered in a more turbulent 2016.

In the first year of 13th Five-Year, the implementation of the supply side reform and the role of the sports industry can be seen from the continued warming of the marathon fever.

How does "sports quality" fly together?

From 51 games in 2014 to more than 130 in 2015, and then to about 200 in 2016, China's road racing related "bubble theory" is rampant.

In fact, compared with thousands of road race events in the United States each year, China's marathon and other road race events appear to be negligible under the large population base.

Zhang Yongliang, Minister of the athletics management center of the State Sports General Administration, said that the Chinese marathon race is hot, but it still can not satisfy the needs of runners. Yaohao is a clear proof. Although people's enthusiasm is getting higher and higher, the number of all horse and half horse racers is still much worse than that of developed countries.

Overall, domestic demand is still in short supply from quantity.

Quality events are scarce resources.

Senior runners will take part in the marathon in Boston, London and Berlin.

The domestic competitions of beautiful environment, service guarantee, outstanding competitive level and good reputation are still rare.

Li Weixin, director of the market development department of the Xiamen Marathon Organizing Committee, believes that the mansion has gained good reputation for 8 consecutive years.

"The future trend of the marathon is due to the fact that government funding is becoming less and less, and there is more and more market support.

At the same time, the operators have also harvested the brand effect and influence for them, "Li Weixin said." the quality competition will ultimately compete with the cultural content and spiritual characteristics, and Xiamen promotes the concept of green environmental protection. Next we will give it more humanistic connotation.

China is more of a surging force in the marathon race, which is often faced with the first hurdle of competition services.

Stepping from shoes and clothing enterprises

In 2015, Fujian Tianxiang Sports Development Co., Ltd. organized 3 marathon events in Taining, Wuyishan and Fuzhou.

Zheng Jianqiang, chairman of the company, believes that for some of the first marathon events, tournament service, especially for players, is very important.

"When the competition is not yet known, we should do well in basic organization work such as track regulation, athlete's check, replenishment on the road, post match rehabilitation, as well as the experience of athletes and citizens, and all communication effects are derived from solid preparations."

Zhang Yongliang believes that the marathon should be combined with different characteristics of the city to locate and seek development.

"Not all competitions are going in the direction of high quality. It's also necessary to be small and fine. The marathon needs diversification."

Insiders pointed out that improving the quality of the competition is a systematic project, which requires the coordination of all aspects of the city.

The organizing committee may consist of dozens of government departments.

Running companies often can not mobilize important public resources such as security and medical care. The government needs to further enhance its service functions.

How can sports equipment be "popular?"

Foreign brands such as Arthur, new brun and St. John's have monopolized the domestic high-end running shoes market to a certain extent.

Song and Jiaming are also smart watches for horse racing fans.

With the upgrading of national fitness consumption, domestic sporting goods enterprises are gradually making efforts to create more professional, intelligent and fashionable products.

2015 "double eleven", made in China

Yi should be the first in the Tmall flagship store's intelligent sports watch category sales list.

Company marketing director Ai Qi believes that this is because enterprises are based on high precision manufacturing base, and actively seek pformation from electronic watches, outdoor mountaineering watches to smart watches to meet the "pain point needs" of runners.

"The price is relatively cheap, the backstage algorithm is unique, the independent database analysis model, and the domestic well-known social software interconnect, the domestic smart watch has been recognized by more and more running friends," Ai Qi said. "Next we must ensure that the speed of the heart rate is accurate, change the Wearable experience, even introduce the micro payment function, and connect with the running friends at more extended demand levels."

In 2015, Anta announced its soccer equipment plan to collect juvenile footballs data and create professional soccer shoes that are most suitable for Chinese youth footballs. Lining and millet jointly launched a number of smart running shoes with embedded chips. By pushing personalized training programs to help users correct their running posture and choose their own running shoes, the 31st degree announced cooperation with music sports to build an intelligent sports ecosystem based on mobile Internet to provide users with more personalized, humanized, intelligent and professional experience.

Cui Kankan, an equipment and equipment expert of China Sporting Goods Association, believes that besides the shoes and clothes, there are other categories of nutriment, physique monitoring and auxiliary training equipment, long-distance running custom equipment and so on in the road running market.

"There may be an oversupply of shoes and clothing, while there is not enough guidance in other categories of supply."

Cui Kankan said that the international giant's brand advantage is hard to shake in the short term. But as long as the domestic enterprises insist on making continuous efforts at the production end, strengthen product design, at the same time, they should take the customized and personalized consumption trend, let consumers participate in industrial design, and conquer consumers with unique consumer style. The market prospect is still optimistic.

Experts suggest that enterprises should also strengthen their businesses.

Collect the work, analyze the consumption characteristics of sports enthusiasts, middle participants, entry level groups and other consumers at different levels, accurately launch products to meet different needs of different groups.

How to "multielement" in national fitness

Once used as a high-risk extreme sport marathon, people assume more and more national fitness function when people vote with their feet.

However, where there are sports, there will be risks of injuries and injuries. It is imperative to popularize sports science.

Song Yechao, director of private education in Fujian, HOSA, once "undercover" to a running friend group, surprised him. After the end of the running group, only one or two people stretched, and the rest of the people took pictures after they had finished.

Song Yechao believes that letting sports people know how to exercise is a huge market gap.

"This is not just a matter of fitness trainers. It requires the whole society to create a scientific atmosphere. Parents should train their children's exercise habits and teach basic skills to prevent injuries.

Schools should attach importance to physical education, and the government should provide more fitness places.

According to Tang Youming, director of the mass sports department of Fujian Sports Bureau, Fujian has built a lot of fitness grounds with the public welfare lottery.

"In 2012, we realized the full coverage of the administrative villages of farmers' sports fitness projects, and began to turn to urban communities from 2013. Over the past 3 years, 500 multi-functional playgrounds, 100 indoor gyms, 30 cage soccer fields and 50 disassembled swimming pools have been built."

Fitness for all can not rely on the government's "big package", and all kinds of fitness institutions have sprung up like mushrooms.

In 2015, HOSA opened 5 new stores in Fujian.

There are as many as 30 training institutions in the fitness market in Fuzhou.

Marathon has greatly stimulated the national fitness market, but the national fitness program can not only be marathon, and more diversified fitness methods are gradually being promoted and recognized. Fitness service products and projects are becoming more diversified.

In addition to the common body building and aerobics, many fitness agencies have launched boxing, yoga and other fashion items, introducing international popular fitness methods to meet the fitness needs of different groups.

Ma Yongxin, director of the Fujian Provincial Social Sports Guidance Center, said that Wushu, bodybuilding, bicycles, roller skating, basketball, badminton, table tennis and other projects were in full swing in Fujian. In 2015, the center hosted and hosted more than 100 amateur sports activities.

"Hot marathon, there are many other activities.

For example, a bicycle race, originally planned for 300 people, will eventually be relaxed to 600 to 800 people. There are too many people to sign up, "Ma Yongxin said." in the future, we will further set up a platform for contact with sports associations and clubs so that people can have more fitness choices.