You Made A Small Adjustment In UNIQLO'S Shirt. Did You Find It?

UNIQLO sells a men's Oxford spun long sleeved button shirt in the United States. In the past, it was considered to be a classic in tailoring, fabric quality and price.

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However, consumers recently discovered that this new season is on the shelves.

Suddenly I didn't grow up like before.

In the case of exactly the same commodity names, they thought they were familiar with the version of UNIQLO and their size. Buying basic funds was like buying mineral water in supermarkets.

They expressed strong protest.

In the official website of UNIQLO, the MEN OXFORD SLIM FIT LONG SLEEVE SHIRT with the same name has got the score of 4 stars, and we can see that we really love it, while the new one is less than 2 stars.

There are many people in Reddit's Men's Fashion Advice section in Tucao, saying that it can swim in this shirt called self cultivation.

In order to verify the fans' queries, Bussiness Insider asked UNIQLO, who admitted that the new version was only an inch wider in the waist.

Sure enough, the eyes of the masses are bright.

In the description of the new version of UNIQLO's new shirt, UNIQLO will improve their classics every year.

In the Men's Fashion Advice forum, brand fans are sure that the spring and autumn styles of this shirt are different, and the quality of autumn is thicker on fabric quality.

But this change took place in the version.

The curiosity daily looked at the Tmall flagship store of UNIQLO in China. Compared with the two men's worsted, Oxford spinning shirts (long sleeves) in the fall of 2015 and the spring of 2016, there was not much difference in the score, so the two version of the Chinese version should be unchanged.

UNIQLO said that based on consumer feedback, they revised versions of classic products in each season to make them better.

Their performance in the US market has not been very good. Perhaps they have reflected that the problem is on their own version, and that the publication adjustment will make Americans like it.

It's just hard to say that the old customers who thought they were very suitable for their customers changed their minds.

The other possibility is

In order to reduce costs, the design is further compromised.

Katsuda Yukihiro, senior vice president of fast marketing group, has said that 30% to 50% of the profits of the global clothing brands come from the basic fund.

Even if it is basically like a T-shirt, there are also some parts that can be simplified.

People who wear shirts have more requirements than T T-shirts on the tailoring and version. "No waist" may be a simplification of the tailoring, while simplification may lead to lower costs. In popular terms, the order rate of the basic order of Univeristy at the rate of one million yuan is a huge sum.

Of course, we can not prove this in Oxford shirt. This is just a guess.