Gucci Fastest Growth In Sales In The Fourth Quarter

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The group released the fourth quarter earnings report, and the group's sales rose 15.9% to 3 billion 170 million euros in the quarter.

Compared with the fourth quarter of the year, Hermes group's sales rose 14.5% and LVMH group rose 12%.

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The Group sales increased by 8%.

Group's brand Gucci organic sales revenue has accounted for 1/3 of the group's total sales, the quarter's revenue grew by 4.8%.

According to the third quarter earnings report, Gucci brand revenue fell 0.4%.

In the other second quarters, driven by price reduction, brand revenue increased by 4.6%, and the first quarter was 7.9%.

Since 2015, Gucci has made progress both from visual creativity and branded goods, and has also been re loved by consumers after entering the market.

Gucci's latest marketing campaign has changed radically, and it is more focused on digital marketing.

In addition, the No / Longer/Not Yet exhibition, which was held in Shanghai in October last year, has received a lot of word of mouth and brand exposure in social media.

By category, sales of group luxury goods rose 16% to 2 billion 210 million euros, while sales of sports and lifestyle division rose 15.5% to 916 million euros.

According to a group spokesman, the group's annual total sales amounted to 11 billion 580 million euros, up 15.4% compared with 2014, operating profit fell 1% to 1 billion 640 million euros, while the main business net profit fell 13.6% to 1 billion 20 million euros.

Kai Yun group CEO Franois-Henri Pinault said that thanks to the development of retail stores, the group performed well in 2015, especially in the second half of the year.

At the same time, the company is entering a new stage of growth, the use of brand strength will maximize profits in the long run.

The group forecasts that the currency exchange rate will continue to fluctuate in 2016, and plans to focus on controlling costs and improving brand performance, cash flow generation and capital return.

Although Gucci's performance has bottomed out in the fourth quarter, some analysts have pointed out that if Gucci's performance wants to recover faster, it should save a higher cost than expected from closing stores.

In January this year, in order to optimize the resource allocation of shops in Chengdu, Gucci closed the Gucci Chengdu Renhe Spring Department store.

In order to break the embarrassment of declining performance, luxury companies have begun to close down stores and cut costs under the line to save themselves.

Will continue.

Most luxury brands will shut down some stores in China's two or three tier cities this year. Many luxury brands say they will suspend new stores in China this year.

Kai Yun group also said that Gucci will not plan to open stores on a large scale, and will make good use of existing store resources.