Hu Haiquan Investment Tide Brand Buyer Pink Value Is The Focus.

Now many stars invest heavily. Huang Xiaoming, Li Jing, Hai Quan and many other stars are involved in venture capital circles.

Pink, the main product of "high value", attracted Hai Quan and Li Chen (who did the Chao NPC and MLGB, not the Fan Bingbing family) invested hundreds of thousands of yuan in seed investment last year, so Pink began to explore a new way of trading in the fashion industry.

Zhang Yang, founder of Pink, said that Pink is, on the whole, a platform for pooling all high value products, attracting users through such tonality.

But from the perspective of profitable electricity providers, Pink is also a platform to guide consumers' fashion consumption concept, not only with content, community, manual set, but also from the brand and price of commodities.

At present, all the buyers of Pink are local buyers in Japan, Korea and Europe, because Zhang Yang believes that only local people can understand the local market better and find more high-quality two or three line brands.

Many buyers are now working in different fashion e-commerce websites, leading to many fashion business providers showing homogenization.

Zhang Yang believes that this development must continue to be a price war, so it is better to start targeting two or three brands of foreign brands that domestic consumers do not yet understand.

Pink now has three main businesses: commodity content,

And star crossover content.

The profit comes not only from the sale of the buyers who enter the platform, but also from the agency fees of star tide brands.

The content recommended by Pink home page has only one standard: the value of the face is high, and the female users who are interested in the beauty should be loved.

Just like the name of Pink, the products recommended by Pink are also full of tender young girls. They include not only shoes, accessories, perfume, gourmet, make-up and other series of consistent lifestyle.

Users can directly click on the purchase after seeing the likes.

Zhang Yang said that the commodities recommended by Pink are still shaping brand tonality and gathering high value commodities instead of just stacking up big brands.

At present, the unit price of Pink is about 500 yuan, which is not very high, which has much to do with the pricing of Pink.

Because Pink emphasizes the consistency of commodity tonality, there is no limit to the price of goods.

Instead, when Zhang Yang observed the hobbies of fashion in Japan, Europe and the United States, she found that more and more young people now adorn the whole market with only one or two high priced goods, and prefer other products that are cheap but can represent a full personality.

at present

The goods sold within the price of less than 300 yuan accounted for more than 50%, 300 yuan to 800 yuan of goods accounted for 25%, more than 1000 yuan of goods accounted for 25%.

But no matter what the price of the product is, the most important principle is to make the collocation look good.

Zhang Yang this time

The idea came from a shopping experience in Japan. The local people's Pink collocation is very bright, and they are all the local two or three line brands.

Coupled with previous experience in the fashion business network, and some subsequent experience in import and export, Zhang Yang decided to choose such an entrepreneurial direction.

The main source of Pink's products is buyers and celebrities. The star tide brand is mainly made by some brands of NPC under Li Chen's establishment. Now there are more than 100 independent brands, but the most important thing for Pink is to buy buyers.

Zhang disclosed that at present, the gross profit of Pink is relatively high, at least 25%, and the highest gross profit of commodity can reach 60%.

Because Pink products in the domestic reputation is not very high, the channel is also relatively single, which has brought some advantages to Pink's profitability.

Through the current PGC content recommendation, the purchase conversion rate of Pink can reach more than 20%.

Zhang Yang said that in the future, efforts will be made to create content sharing communities, stimulate users' activity through the content of UGC, and increase users' understanding of fashion.

In addition, Pink is still operating the "collection" section, and if users buy the most goods, users can get them from it.

Zhang Yang also revealed that in the future, Pink will strengthen cooperation with stars, launch the content of cross-border cooperation, and make full use of star resources.