Han Du Yi House Has A Good Play For The Operation Of Traditional Brands.

February 23rd news, reporters from the well-known Internet

The company has learned that Han Du group has opened up the service for the traditional brand online business.

"Korean capital has established a joint venture with Pathfinder, nine herd king and LGS group of Korea, and both Korea and the traditional brand have complementary advantages to face the new era.

Besides, cooperation with traditional enterprises is also one of the solutions. "

Zhao Yingguang, founder of Han Du Yi house, revealed.

As early as 2015, the double eleven promotion just ended. Zhao Yingguang told reporters that it is expected that the Korean home will be fully opened in 2016, docking with Internet brands, traditional offline brands, manufacturing factories, entrepreneurial teams, overseas brands and other external partners, providing them with support for flexible supply chain, IT system, storage customer service system, strategy, finance, talents and so on, and relying on Taobao, Tmall, Jingdong and other comprehensive e-commerce platform to create an Internet.

Ecosystem.

In this regard, the industry commented that South Korea's clothing house before the listing of the implementation of an open strategy, this move is bound to enable the Korean group to quickly increase sales, and its traditional retail brands and cooperation will be more follow-up points.

Zhao Yingguang disclosed that Han Du group only does online services for traditional brands, and does not involve its offline businesses temporarily.

Reporters learned that in June 2015, Han Du group and Pathfinder set up a joint venture to focus on outdoor international brand online operations.

Recently, the first project of the joint venture company is to sell the Discovery Expedition children's clothing under the US Discovery channel, and now the daily sales can reach about 100 thousand.

"DX children's wear Tmall flagship store was formally launched in November 11, 2015, and sales reached 2 million 570 thousand in only 2 months, which is related to the vision, marketing and quality that are consistent with brand appeal in operation."

Zhao Yingguang believes that the traditional brand online market has been accumulated for many years. Relatively mature brands have strong financial strength and have a strong awareness in the minds of the masses of consumers. This is the main reason why the traditional women's clothing brands accounted for 6 seats in the 2015 double 11 ranking TOP10.

In the future, under the premise of interconnection of all things, the power of data will destroy the commercial system under the traditional mode, and the communal survival matched with consumption upgrading will become the survival basis of the new business mode.

It is known that Han Du Yi house.

The group was founded in 2006. In 2008, there were only 40 employees and 64 times in 7 years. Annual sales increased from 200 thousand yuan to 1 billion 500 million yuan in 2014.

As of January 2016, the company had 58 business units with more than 2600 employees.

In 2012, 2013 and 2014, the Tmall double eleven promotion war, the Korean clothing shed won the first sales of women's clothing, the total sales volume of 2015 double 11 was 284 million 400 thousand yuan, second only to UNIQLO.