• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    American Apparel Brand Esprit Is No Longer In Sight.

    2016/2/26 16:30:00 374

    Luxury BrandsGarment MakersWomen'S Clothing

    about

    Luxury brand

    In fact, female consumers are more loyal and deserve more attention.

    During the Spring Festival, we chatted with friends and talked to another friend of ours. She found out that she was our fashion leader. When she was a poor student in woodlouse, we introduced all kinds of clothing and cosmetics brands.

    One said, "remember that when she introduced me to buy Esprit, it felt advanced."

    On the other hand, "yes, that year when she went to Hongkong, she found me a Esprit discount place with seven turns."

    Then, we felt that after "time flies", I suddenly realized that where the brand of Esprit is now.

    Esprit has not disappeared, it is just a river, the scenery is no longer.

    I believe it is similar to our feelings. For many 70 and post-80s, Esprit used to be a fashionable brand that needs some economic ability to afford it. It has its place in the memory of youth. It has also talked about its connection with entertainment gossip. For a long time, we talked about Esprit and said that this is the industry of goddess Brigitte Lin's husband.

    Xing Liyuan, a garment maker in Hongkong, started acting as an American clothing brand Esprit in 1972, and acquired Australia, Europe and other businesses in 1974 with the founder of set up HK company, and became a wholly-owned Esprit brand in 2002.

    Esprit has thus become the only brand controlled by Chinese people and influential in the world. At its most brilliant, Esprit has a market value of up to 170 billion yuan, and its stores all over the world. Most of its stores are distributed in mainstream markets such as Europe and the United States, while most domestic stores are located in the best location of the core business circle.

    However, since 2006, Xing Liyuan has resigned from the chairman of the board of directors of Esprit parent company Si Jie global group and the position of CEO, and continues to reduce.

    Shares

    By 2010, it was completely empty, followed by the decline of Si Jie global, declining for several years.

    Of course, on the one hand, it is related to the departure of core executives, but what is more critical is that its original mode has not adapted to the development and competition requirements of the new situation.

    Nowadays, wholesale is the key to the rapid rise of Esprit in the year. But it is precisely because of too much reliance on wholesale business and the neglect of the supply chain that Esprit can not react quickly to market changes.

    In the process, fast fashion brands such as H&M, ZARA, UNIQLO and so on are rapidly rising and catching up with young consumers who pursue fashion.

    And although Esprit and fast fashion brands aim at the main audience of 25-35 years old, they can clearly see that Esprit's products are not old enough to keep up with the same business circle. Esprit is gradually becoming the choice of "senior consumers" to buy basic funds in the discount season, and stores are also getting farther and farther away from the gold position. Taking Tianhe core business circle, it can only be seen in the corner of the two best floor and the Yong Wang supermarket in Tianhe City.

    In the past two years, Esprit began to adjust. According to the recent earnings report of Si Jie global, the income in the first half of fiscal year ended December 31, 2015 fell 13.1%, a net loss of 238 million yuan, of which retail business was driven by 6% growth in the development of European market and the growth of women's clothing, but wholesale channels were still weak, down 11.4% compared with the same period last year.

    The Asia Pacific region, led by China, continued to slack and mainland revenue fell 11.6%, resulting in a 6% decline in Asia Pacific revenue. According to its strategy, it will further close in the mainland in the next 1-2 years, and there is no new store plan in Hongkong.

    Today, Esprit, who is unable to sit on the table, is finally learning from the fast fashion brand that takes away its consumers and market share. It is launching fast clothing and shortening the shelf time.

    Whether it can really get up quickly is still unknown, and it is not fast enough. The style should be fashionable and attractive. The brand image should be young and attractive. There is still a lot of work for Esprit to do, and can we catch up with it?

    Fast fashion brand

    First, try to narrow the gap.


    • Related reading

    Physical Store "Warmer" To Reproduce The Bustling Past?

    Competition area
    |
    2016/2/24 13:57:00
    324

    Zhejiang Province Produces 18 Billion 560 Million Yuan Worth Of Clothing Inventory To Solve The "Clearance" Road.

    Competition area
    |
    2016/2/19 16:53:00
    343

    You Must Know The Six Trends Of Wedding Dress In 2016.

    Competition area
    |
    2016/2/19 16:36:00
    380

    Fast Fashion Department Store Product Is Expected To Sell 10 Billion In 2016.

    Competition area
    |
    2016/2/3 17:16:00
    389

    Luxury Chanel Has Made A Mistake In The Chinese Market.

    Competition area
    |
    2016/2/2 16:03:00
    161
    Read the next article

    Sales Of Cotton Yarn And New Yarn Are Endless.

    At present, there are many new fiber yarns on the market. These new yarns are sold in terms of concept, performance, brand and development capability, which will be much better than regular varieties.

    主站蜘蛛池模板: 色综合久久中文字幕网| AV无码久久久久不卡蜜桃| 猫咪av成人永久网站在线观看| 国产欧美日韩中文字幕| 中文字幕一区二区区免| 欧美xxxx喷水| 免费A级毛片无码免费视频首页| 麻豆果冻传媒精品二三区| 国产高清www免费视频| 两个人在线观看的高清| 日韩精品无码成人专区| 亚洲理论在线观看| 精品国产系列在线观看| 国产精品成人扳**a毛片| 一个人免费观看日本www视频 | 你懂的手机在线视频| 668溜溜吧成人影院| 少妇无码太爽了在线播放| 亚洲中文字幕无码专区| 狂野欧美激情性xxxx在线观看| 国产jizz在线观看| 131美女爱做免费毛片| 小兔子救了蛇被蛇两根进去| 久久久男人天堂| 欧美黑人疯狂性受xxxxx喷水| 啊哈~在加了一根手指| 麻豆91免费视频| 多人交换伦交视频| 下面一进一出好爽视频| 日本午夜免费福利视频| 亚洲精品福利网泷泽萝拉| 视频一区在线观看| 国产特级毛片aaaaaa高潮流水 | 国内精品伊人久久久久AV一坑| 久久久久无码国产精品不卡| 欧美一区二区三区视频在线观看| 六月丁香激情综合成人| 被公侵幕岬奈奈美中文字幕| 国产成人精品免费视频大全| 伊人婷婷综合缴情亚洲五月| 好吊视频一区二区三区|