Cavalli Iran'S First Store Opened. This Is To Develop The Middle East Market.

Last month 16, the United States and the European Union announced the lifting of economic and financial sanctions against Iran.

On the same day 25, President Rouhani of Iran visited Rome, capital of Italy. This is the first European visit since the lifting of sanctions.

The day before yesterday, according to NPR, Tehran, the capital of Iran, ushered in its first luxury store, the first Roberto Cavalli to eat crab came from Italy.

The Middle East will be the next emerging market for luxury goods. This topic has been repeatedly talked about.

But when we see a number of brands starting to launch a special costume series for Muslim countries, most of them are associated with Dubai, the 30% of Dubai in the Middle East market, which mainly contributes to sales by tourists.

For Iran, most people are still immersed in a black chador (black robe), a solid Hijab (a scarf), a fearsome religious policeman, and a conservative Shiite leader.

This idea may not be entirely accurate. Perhaps in remote areas of Iran, people still abide by the rules voluntarily or involuntarily, such as five prayers a day, even men must wear long sleeves and hips.

But in big cities, especially in the capital city of Tehran, people are fighting against it unspoken.

The most obvious thing is that young women start wearing tight pants, which should include a tight headscarf on the edge and show the vast majority of hair. Almost every Iran woman wears makeup. I am afraid that women are better than women in other countries.

From these figures, you can see: according to the data of New World Wealth, Iran is ranked second in the Middle East region from the high net worth people (net worth more than 1 million US dollars, or RMB 637.7 million), only in the oil rich country after Qatar.

From 2000 to 2014, the number of millionaires in Iran increased by 194% to the current 32100 level, which is equivalent to the total number of millionaires in Kuwait.

(data source)

And this Roberto Cavalli, whose CEO Renato Semerari said to WWD, said: "Iran is going through an exciting period. We are honored to be the first to enter the brand, not to mention Iran has nearly 80 million potential consumers."

But before, for foreign enterprises, stationing in Iran is almost impossible.

Look at the Kentucky news burst out recently, even halal KFC (from Turkey Company) is just a little bit like the original KFC, and was checked out after a day's opening.

But in addition to what kind of industry is not allowed, and what kind of scale can not be subject to political investigation, it is a big problem that only the banking system is closed and unable to turn profits out.

Needless to say, Iran's exchange rate has not risen and inflation is very serious.

Let's look at this matter from another aspect.

Smuggled goods are

A very important part of human life, from cosmetics, clothing, handbags to electronic products, necessities of life, cigarettes (not to mention wine, but not a high proportion of smuggling of drugs), drugs, and even satellite receivers.

The vast majority of smuggling comes from the other part of Dubai in the Persian Gulf, while others are pported from Tabriz, Turkey.

Luxuries are also indispensable in black market pactions.

It is said that the annual luxury goods imported into Iran from abroad amount to up to 20 billion US dollars.

Although many of these goods are cleverly evade economic sanctions by "re export" (imported by non sanctions countries and exported to Iran), Iran still has unlimited market potential for those big companies that feel depressed for emerging markets that are no longer brilliant.

However, when Khomeini is still in the world, Iran now can be called "peace and prosperity".

In the 30 years after the Islamic revolution, fashion shows are numbered. But now, not only have we successfully held the two "Tehran Fashion Week" (2015 spring summer and 2015 autumn and winter respectively), there are too many "fashionable" weeks.

"If I said there was a revolution in the fashion industry in Iran last year, it can't be too much," he said in an interview with the guardian. "In the 30 years since the Islamic revolution, I have seen 10 to 15 fashion shows in China, but in the past year alone, we have seen more than 100 games."

Go back to Roberto Cavalli.

According to WWD, the two storey shop is decorated with gorgeous marble, ground with brown quartz and crystal sand, and it can shine on people. It also has a dark brown horse hair carpet.

It is no different from the stores in big cities all over the world.

But there is also a doubt about Vogue's description of Roberto Cavalli's clothing this season: the street nightclubs in the 80 year of the year are full of wind.

Animal prints, high waist pants, sleeveless motorcycle jackets, a blouse with a bow tied on the shoulders, and a dress skirt with a large skirt at the back. It is doubtful whether the brand will put all the series into the store or choose some for Iran.

But anyway, this is just the beginning.

BBC once wrote, "Iran."

The market is about to start a revolution, and the first entry of Roberto Cavalli can be said to be the first shot of its "revolution". Soon, everyone will pour into Iran. Look at this Instagram Instagram account which is called the rich kids of Tehran. (don't be surprised, Iran has one person VPN), Iran has consumption power.