LV Shanghai Li Bao Plaza Will Be Closed By The End Of This Month.

Recently, people familiar with the matter said that the LV flagship store, located in Shanghai's Huaihai Road, Li Bao Plaza, will be closed by the end of this month. The original store site is replaced by Vitoria's secret.

LV Shanghai Li Bao square shop opened in April 28, 2010. The shop is divided into two levels, the total area is 1475 square meters, and the sales area is 963 square meters. It mainly sells all kinds of Louis Weedon products, such as travel bags, fashion handbags, men's and women's fashion, men's shoes, watches and accessories.

The industry has long been widely heard about this closed shop. A senior industry analyst analyzed the situation. "Shanghai now has four LV stores," Li Bao Plaza opened earlier, although it is in the Huaihai Middle Road Business District, but business has not been very good in recent years.

LV has been planning and preparing for the adjustment of physical stores, eliminating the poor stores and retaining the best location stores.

It is understood that in the past three years, LV has been evacuated from three stores in Shenyang, such as Hohhot, Shangri-La Hotel, and Libai square in Guangzhou, where LV has been surrounded by Wuxi's Hang Lung Plaza.

Last year, some netizens posted a LV brand 2015-2017 withdrawal plan. They include Shanghai Li Bao Plaza store, Urumqi Meimei department store, Nanning Dream Island Shopping Center store, Chengdu Renheng land Plaza store, Guangzhou International Financial Center store, Hangzhou the Mixc store, Taiyuan Huayu Shopping Center store, Kunming golden grid central store, etc., will be evacuated or adjusted.

Nowadays, the LV of Li Bao Plaza in Shanghai is really closed. It can't help worrying that the rest of the stores on the LV withdrawal plan will also enter the Domino shop.

Influenced by changes in luxury environment and business models, luxury brands have begun to adjust their strategy in China. Besides luxury brands such as LV, Coach and Loewe, they are also constantly closing.

According to statistics, in 2015, 83% of luxury brands had various forms of customs clearance in China.

In the past few years, Prada has closed 16 stores in China, Chanel has closed 11 stores, and Burberry has closed 3 stores.

The development of China's luxury industry is not long. There are still many problems. Maybe this trend will continue.

And along with

At the end of Li Bao Plaza store, the secret of the world's top underwear brand Vitoria (hereinafter referred to as "Wei Wei") will be left behind in the magic capital. This news is enough to cheer up the demo people.

It is understood that Wei Mi opened the first store in mainland China in January 11, 2015 at Raffles, Shanghai.

But this shop has neither angels nor angels.

The girls who are interested in lace pajamas and so on are mainly selling women's perfume, cosmetics, personal care products, and small products such as hot money and small inside products. This is a disappointment for demons and even the Chinese consumers who heard about it.

and

It is not yet known whether the presence of Li Bao square will bring its core product to create a gorgeous underwear feast for Chinese fans.

In fact, as early as the end of 2014, Wei MI was registered in the Shanghai free trade area to establish the "secret Vitoria (Shanghai) trading company".

LBrands, a Shanghai based company, has said it is part of the company's plan to enter the Chinese market.

Up to now, Victoria has not opened any underwear store in the mainland.

If the rumor is true, will the Wei Li Bao square store become the first show of the Chinese underwear market in the mainland market? Maybe we can look forward to it.