Japan'S Electricity Supplier Has Been Struggling Against The Real Economy.

Mercari is Japan's largest C2C shopping APP, which has been put into operation since July 2013, mainly for second-hand commodity trading.

There are no fees and wide range of goods, and 15 million downloads in May 2015.

But the 2016 winter advertisement "shopping" made mercari criticized by many Japanese netizens.

The advertisement is like this: girls enter shoes store.

After that, she thought about leaving. Her boyfriend asked, "why not buy it?" the girl said, "if you want to buy it on mercari, you may have new products."

The advertisement involves a "showrooming" phenomenon, which is gradually becoming a social problem.

The main concern of this netizen is that buying cheap secondhand goods online is feasible, but should not be spread in public mainstream media channels.

"It's not that we can't buy secondhand goods. In fact, I've also used this software.

But when buying second-hand goods, it is only the sellers who benefit from it, which is of no benefit to the designers and producers.

Such advertisements may cause some people to neglect the respect for producers and salesmen for the sake of being cheap. After all, some consumers do not understand the so-called "capital flow", instead, they regard it as a "smart shopping".

The movie may set the plot in pursuit of some effect, in reality.

The entrepreneur of No. more than 200 does not necessarily have such a time, but just as consumers will pay attention to the problem of packaging, the consumer must think of what the operator must do.

Although some people think that advertising itself is propaganda and promotion from the perspective of enterprises, the voice of opposition still occupies the majority.

Most netizens feel that this has hamper the operation of physical shops, and public advertising should not be so thoughtless.

Today, with the rapid development of the electricity supplier, Japanese retail enterprises are also trying to develop Internet channels to keep up with the trend. However, compared with other countries, the retail department stores of the entities do not show a particularly serious decline. Some netizens say that they will first search the Internet and buy them in the physical stores, and feel that they save a lot of time.

Hugo, a student from overseas, told him that the daily necessities would be purchased online, but more appliances and shoes would go to the store.

"To buy appliances, I will value the experience of getting started, and I can only rely on my feelings to decide whether I can enter or not. Besides, Japanese large electrical appliances stores can bargain, so long as I have the evidence of cheaper prices on the Internet.

As for shoes and clothing, after all, they can be tried on. The market of female consumer groups is very large, and the service of physical stores is also very thoughtful.

Aside from the premise of second-hand trading, which involves "capital flow", the physical store starts from every detail.

To provide all kinds of visible and intimate services, it can be said that we have won the trust in the long run.

But that does not mean that there is no win for the electricity supplier.

The humanization service of the store makes consumers form a habit, but some Japanese young people do not buy it: "sometimes they will buy it on the ZOZOTOWN after trying it on in the store, because the shop assistant is too wordy."

In fact, there are not many Japanese consumers buying home appliances on Amazon, so the showrooming phenomenon will rise to the level of social problems.

Bai also said she had bought daily necessities on the Internet.

Lotte does not usually mail, but its membership system is better. Amazon basically has mail packages, and it is better than packaging.

At present, online shopping is obviously indispensable, but quality must be guaranteed.

And the electricity providers want to further seize the hearts of consumers, in addition to convenience and cost-effective, integrity and after-sales improvement is the most important.

Written here, Xiaobian reminds Anne Hathaway's latest movie "intern", the heroine as the founder of an entrepreneurial business platform, a plot is that she bought some products, feel that the packaging is not good enough, but also personally went to the warehouse for staff guidance.