Jordan Fully Upgraded The Flagship Store In Hongkong

Although Hongkong's retail market is failing, it is still not a problem for Nike with huge market share and huge consumer groups.

Recently, Nike's sub brand Jordan has upgraded its brand service across the board and announced its landing in Hongkong.

It is reported that the company uses a comprehensive upgrade service.

It is the first flagship store to adopt a new concept in Asia after the 32 South State flagship store in Chicago in October 2015.

In this flagship store called Jordan 8 Wellington, the brand is upgraded.

They are buying the specially designed balloting system for hot sneakers and trying them on.

There will be dynamic video to promote interaction among members, recommend shoes for players, clean shoes and so on.

In contrast to the announcement of the 2016 brand promotion campaign by Adidas, a high-profile competitor in January, a young artist was asked to make a video. Nike launched the world's attention Nike Victory Women women's sports events, but also relaxed the basketball game supplies.

In addition, it is worth mentioning that this shop also displays the "Jumpman" stereoscopic device artwork created by Hongkong artist Michael Lau.

However, this brand upgrade service is more like Nike's silent declaration of all-around attack.

But anyway, if you're in Hongkong, it's good to see it.