The Performance Of Clothing Companies: Profits Are Scarce And Profits Are Scarce.

According to flush financial statistics, there are 14 Listed Companies in textile and apparel industry in the A share market, which released the 2015 performance bulletin, of which 7 achieved performance growth.

Busen shares, Hinur, Mei Xinda, oojia, etc. have doubled or even doubled.

In the 7 enterprises with declining performance, Jia Linjie and American Apparel lost 431 million or 101 million yuan respectively, and net profit fell 396% and 465% respectively.

Since 2015, although clothing consumption has basically continued the weak trend in 2014, the growth rate has stabilized, and has steadily increased in a few months.

The 1-9 month year-on-year growth rate was 10.2%, which is similar to that of the same period last year. Although clothing consumption has not recovered, there have been signs of recovery in the subdivision area.

Despite a certain anti cyclical capability, but with the growth rate entering the new normal, the industry has been a high incidence area of capital operation around the pformation and upgrading. It is expected that 2016 will still be a great year for mergers and acquisitions.

Details of the performance are as follows:

1, Giordano: the number of stores has decreased by 81.

Giordano announced its performance as of 2015, with its annual sales of HK $5 billion 381 million, down 3% compared to the same period last year, and net profit of HK $426 million, an increase of 4% over the same period last year.

Giordano adjusted its business strategy last year, closing a portion of the loss market, reducing the number of stores by 81, and its profit increased by HK $57 million.

This is Giordano's overall sales decline for the second consecutive year.

Giordano said frankly that in 2015, the market of its layout was weak in consumer demand.

However, according to the information disclosed in its announcement, in order to cope with the current market situation, this year it will continue to add business business and plan to set up a branch in Vietnam.

2, good news birds: net profit fell nearly 20%

A few days ago, the news birds released the 2015 performance bulletin. The report showed that in 2015, the total revenue of the newsbirds reached 2 billion 240 million yuan, down 1.52% from the same period last year. The operating profit of the company was 173 million yuan, an increase of 6.84% over the same period last year, and the net profit attributable to shareholders of the listed company was 108 million yuan, down 19.55% from the same period last year.

According to the billion power network, the total business revenue of the birds has been fluctuating for nearly five years, but it keeps on average around 2 billion.

Since 2013, the net profit of the birds has shown a negative growth. The growth rates in 2013 and 2014 are -66.35% and -16.6% respectively.

The reason for this is that the terminal retail continued to slump during the reporting period, especially in the fourth quarter of 2015, when the terminal retail boom went down further, which aggravated the overall operating pressure of the company. The increase in inventory handling led to a decline in gross margin and increased losses in other sub brands.

3, Smith Barney apparel: net profit fell 396%

In 2015, the United States apparel business income of 6 billion 285 million yuan, down 5% compared to the same period last year, operating profit of 150 million yuan, down 184% compared to the same period; net profit attributable to shareholders of listed companies -4.31 billion, down 396% over the same period last year.

In 2015, the company went straight to camp.

The situation continues to improve, children's clothing business and online channel growth is obvious, but because the franchise channel adjustment is still lagging behind the direct channel, the wholesale income has declined to a certain extent, so the company's overall performance loss.

4, long: total profit decreased by 50.59%.

During the reporting period, under the dual influence of the economic downturn and the change of people's consumption patterns, the company achieved operating income of 1144252813.08 yuan, down 7.38% from the same period last year. Under the pressure of declining revenues and rising costs, the company intensified its efforts to digest inventory, resulting in a profit of 73183492.45 yuan, a total profit of 78246286.25 yuan, and a net profit of 73183492.45 yuan attributable to shareholders of listed companies during the reporting period, representing a decrease of 48.19%, 50.59% and 37.79% over the same period last year.

In this year, while vigorously developing product development, optimizing channels and meticulous management, the company is committed to promoting and implementing the strategy of Pan fashion industry ecosystem, and speeding up the layout of Korean baby brand aka in China.

In view of the pition period, the effect has not yet appeared.

5, Xun Hing shares: net profit in the same period decreased by 7.50%

During the reporting period, the company achieved operating income of 1 billion 42 million yuan, a decrease of 0.68% over the same period last year, and realized operating profit of 75 million 710 thousand and 300 yuan, a decrease of 7.42% over the same period last year. Net profit attributable to shareholders of listed companies was 72 million 338 thousand and 300 yuan, representing a decrease of 7.50%. compared with the same period last year.

During the reporting period, the consumption growth rate is lower than expected under the influence of domestic and international economic environment. The company actively adjusts the product and customer structure, strives for the stable operation fundamentals of orders, intensifying internal management and improving operational efficiency, promoting production automation and lean manufacturing, thoroughly developing activities to reduce costs and increase efficiency, and actively digesting the adverse effects of larger human cost growth, so as to achieve stable operation of the company.

_ueditor_page_break_tag_

6, Jia Linjie: operating income declined by 18.50%

During the reporting period, the company achieved a total revenue of 711216567.37 yuan, a decrease of 18.5% compared with the same period last year. During the reporting period, the company's operating profit, total profit, net profit attributable to shareholders of listed companies and four basic earnings per share decreased by 589.32%, 538.77%, 465% and 519.42% respectively compared with last year.

The main reasons are as follows: 1. During the reporting period, the international high-end outdoor sports textiles market in the company is relatively low, the sales orders of the company are declining, and the gross profit margin has also declined. 2, during the reporting period, the new production base of the company has a large initial investment, and the scale effect can not be reflected before its formal production. 3, during the reporting period, the company's market development and input increased and the cost increased obviously; 4, during the reporting period, in response to the government's call for energy saving and emission reduction, the company abandoned and upgraded the original energy and supporting facilities, resulting in a larger loss of assets disposal.

7, Sanfo outdoor: net profit increased by 11.18% over the same period last year.

The report shows that the total assets of the company increased by 72.63% compared with the beginning of the year, and its operating income was 328 million yuan in 2015, an increase of 12.52% over the same period last year. Net profit was 31 million yuan, up 11.18% over the same period last year; EPS was 0.46 yuan, up 9.5% over the same period, which is in line with market expectations.

In 2015, Sanfo outdoor IPO raised 160 million yuan, and the newly raised funds were mainly used for channel expansion. It is estimated that in the next 2 years, the company will open 29 new stores and enter the rapid expansion period, and the revenue is expected to maintain a growth rate of about 20%.

Sanfo outdoor has 160 thousand members with high loyalty, and its membership consumption has reached 64%. The number of members in the future will continue to expand. It is expected to rely on members to become an omnidirectional service provider for outdoor sports sales, training and organization, or to achieve efficient extension.

8. Busen apparel: net profit increased by 111.17% over the same period last year.

During the reporting period, the total operating revenue of the company was 403147852.77 yuan, down 16.36% from the same period last year, operating profit -26047869.16 yuan, an increase of 72.04% over the same period last year, total profit of 19239097.60 yuan, an increase of 122.08% over the same period last year, and the net profit attributable to shareholders of listed companies was 11470104.39 yuan, up 111.17% over the same period.

Mainly because: the overall situation of the clothing industry is deteriorating, and the terminal market sales are weak, which makes the clothing sales far from achieving the expected goal, resulting in a reduction in customer orders, a decrease in sales scale and a decrease in sales revenue.

The company has strengthened internal control and overall cost has dropped significantly.

At the same time, the company pferred all the shares of its wholly owned subsidiary, Zhuji Busen Investment Co., Ltd. to Busen Group Co. Ltd., and the paction generated a profit of 45 million 383 thousand and 700 yuan, thus making the total profit of the company and the net profit attributable to the shareholders of the listed company increased year after year.

9, Hinur

Business income and profit double down

During the reporting period, the company achieved operating income of 1 billion 12 million 777 thousand and 200 yuan, a decrease of 1.62% compared with 1 billion 29 million 457 thousand and 200 yuan a year earlier, operating profit -7391.34 million yuan, a decrease of 10.02% compared with the same period last year -6718.26 million; net profit attributable to shareholders of listed companies was 26 million 100 thousand and 900 yuan, a 156.02% increase over the same period last year -4659.06 million.

The main reasons are: adjusting the product structure, optimizing the marketing channel, saving energy and reducing expenses, and so on. The company sells its own shops and sells the products, thereby affecting the company's performance.