Market Prospect Of Brand Collection Store'S Future Development

The survival of the fittest in the outdoor industry is normal. Enterprises are constantly exploring, brand development, and multi brand store.

Brand collection stores have long occupied the leading position in the retail market in Europe and America, and have just started in China.

It is said that the market is not good enough to do, the online shop is attacking, but many domestic outdoor stores are rapidly rising.

Xiaobian summarizes the typical representative outdoor brand stores and their development:

As a retailer, the concept of Decathlon is to bring all sports products together.

It covers 20 brands of passion sports, 65 sports and over 35000 products for consumers.

Shopping malls often organize sports performances, introductions and other activities, so that all customers have the opportunity to understand, try and enjoy the joy of different sports.

As of November 2014, Decathlon has opened 101 concept stores in 46 cities in China, of which about 35% are in the northern Guangzhou and Shenzhen first tier cities, and 30% in Tianjin, Chongqing and provincial cities. The remaining 35% are in three or four cities, such as Zhuji, Anshan, Langfang, Bengbu and Kunshan.

In 2015, Decathlon will have 180 concept stores in China.

In the next 5 years, Decathlon plans to enter 120 cities in China, and the number of shopping malls will expand to 500.

This means that Decathlon will sink deeper into China's two or three tier cities.

Founded in early 2006, headway outdoor Co., Ltd. is headquartered in Xiamen, Fujian, providing outdoor and travel enthusiasts with multi brand, a full range of personalized and high-quality travel and outdoor products. It distributes and distributes more than 120 famous brands at home and abroad to meet the needs of different groups from specialized households to leisure travelers.

At present, map road has built more than 700 outdoor stores in the whole country, and has built more than 1000 large outdoor experience shops in more than 1000 square meters in Zhengzhou, Chengdu and Wuhan.

In 2015, the map will expand in the open shop area for 2-3 line cities, requiring more than 2 million of the urban population and 10-15 shopping centers with a population of 500 thousand.

In 2015, Sanfo outdoor IPO raised 160 million yuan, and the newly raised funds were mainly used for channel expansion. It is estimated that in the next 2 years, the company will open 29 new stores and enter the rapid expansion period, and the revenue is expected to maintain a growth rate of about 20%.

Sanfo outdoor has 160 thousand members with high loyalty, and its membership consumption has reached 64%. The number of members in the future will continue to expand. It is expected to rely on members to become an omnidirectional service provider for outdoor sports sales, training and organization, or to achieve efficient extension.

The integrated service mode of online shopping, franchised stores and clubs developed by Sanfo outdoor is continuing to import membership traffic through franchised stores and online shopping. Members of the club operate outdoor activities and events. At the same time, further establishment of large outdoor retail channels to expand categories can be extended to the major sports leisure market.

Market prospect of brand collection store's future development

Domestic outdoor stores will only develop in two directions in the future. One is a large collection store, which has a more comprehensive product category and a shopping experience, similar to Decathlon's one-stop shopping mall.

The second is the front shop and the factory.

There are not many links between products from the production line to the retail terminal.

Throw away traditional operation companies, provincial agents and city agents.

Why does the cost of two hundred of the assault clothing to the counter price to 800 million? And finally fell to the dealer's hands and no profit.

Brand collection shop is the main trend of the future shopping center. It will not change. In the future, the shopping center may form a "gathering shop" + "monopoly store" + "matching" tripartite confrontation pattern, the former two are the main parts, and the brand collection shop will account for about 40% of the total proportion.

The business operators of the shopping center should cooperate with the buyers in the country to invite them to open stores in the market and give them enough preferential treatment to help them grow and expand.

At the same time, we should vigorously provide support and help in brand promotion, and gradually cultivate domestic consumers' awareness and acceptance of these brands, and gradually expand the world of brand collection stores.