Closing Shop Is Not Groundless. In 2012, It Began To Go Downhill.

In the cold winter of department stores, small department stores had to be merged, bought or reorganized by large department stores in order to survive. Looking back over the past two years, China's department stores began to take up the road of merger and reorganization and layout transformation. For example, Cui Wei Department store, which focuses on regional business, bought the modern mall in 2014 to plan the high-end department store market. In the same year, Guangzhou friendship acquired Yuexiu financial holding group to start the layout of financial and department stores' double main industry platform. Even then, there were cross-border mergers and acquisitions, such as Nanjing's new 100 acquisition of British fortune's department store; in early 2016, Chengde Group acquired Inner Mongolia Victoria commercial (Group) Co., Ltd., and began to expand its business development in the northwest.

In addition to mergers and acquisitions, the department store is also taking advantage of the Internet's spring breeze to start building an e-commerce platform, with a view to easing the performance pressure through the online and offline dual sales platform. They built their own e-commerce platforms, such as Parkson's online shopping mall "Parkson network" in 2012; Wanda Group upgraded the self built e-commerce platform Wan Hui network last year to "Fei fan net"; Wangfujing department store plans to invest 457 million yuan to build O2O full channel project. Or cooperate with the electricity supplier, such as the cooperation between Yintai and Ali group's Tmall, meow street and so on. NOVO department stores are located in Tmall flagship store.

Cross boundary Internet finance is the latest transformation mode of department stores. The main way is to provide consumers with consumer loans. In January 2016, the Chongqing department store, together with six shareholders of Beijing, Chongqing, Beijing, sun and so on, set up the "instant Consumer Finance Companies", combining the consumption finance with the traditional retail business of the company based on the Internet. Consumer It is possible to obtain loans from Consumer Finance Companies through the physical outlets and the Internet for consumption so as to increase customer viscosity and enhance competition differentiation.

Ying Shi Group Research Center believes that Department store shopping center It is the most common transformation mode of domestic department stores. There are three main modes: first, the operation of shopping centers and the introduction of other formats, such as the introduction of 3000 restaurants in Baisheng Beijing Fuxing store, and 5000 children in Beijing New World Women's department store. The second is the business mode of shopping centers, such as the introduction of UNIQLO in Han Guang Department store to collect rent. The third one is department store self built shopping center. For example, Wangfujing plans to open 8-10 shopping centers in the next 3 years. The Tianhong shopping center, built in Tianhong Department Store in Shenzhen, opened in October 2013, and Maoming department store built its own shopping mall in Baoan. In addition, there are department stores and brand partners in the transformation of shopping centers. Parkson In cooperation with the Korean attachment group, the new city life Plaza was built at the site of Baisheng department store in Tianshan, Shanghai.

In addition to broadening the format to transform the shopping center, department stores are also exploring the transformation of subdivision industries such as discount stores, Oteri J, convenience stores, and buyer shops. The transformation to discount stores is mainly the transformation of department stores in the United States. There are already several department stores in the United States, such as Messi department store, North Department store, Saks department store and so on. China's department stores are mainly in transition to Oteri J format, such as Lishi City, which has already opened in Lishi department store. Wangfujing department store not only plans to focus on the development of outlets in the future, but also plans to focus on the development of the buying system, and make partial purchases based on the sales data of the stores. In addition, Tianhong mall also set up a "micro Oh" convenience store in July 2014 to transform into the supermarket format.