Vip.Com's Q4 Performance Is Beyond Expectations. Can It Continue?

Recently, DDT, one of the four largest accounting firms in the world, released the report on global retail power in 2016: crossing the digital divide. Vip.com has a compound annual growth rate of 320.8% of 2009-2014 retail sales and a 120.2% growth rate of retail sales in 2014. It is faster than Jingdong and Amazon. Retailer At the same time, at the same time, in the 2014 fiscal year, its retail revenue of 3 billion 701 million US dollars and total net revenue reached US $3 billion 774 million, it has become the twelfth largest electronic retailer in the world, ranking among the top 250 retailers in the world.

In the past 2015, vip.com completed. Mobile terminal The fixed target of logistics, cosmetics and other key businesses has been driving the number of active users and orders increased throughout the year. The total number of active users increased by 51% to 36 million 600 thousand year-on-year, and the total number of orders increased by 64% year-on-year, reaching 193 million 100 thousand orders. With the expansion of the brand effect of vip.com sales, the total number of active users in the fourth quarter of 2015 increased by 58% to 19 million 800 thousand, and the total number in the fourth quarter increased 67% over the previous year, reaching 64 million 900 thousand.

Macroeconomic downturn, usually impulse type consumption It will reduce, buy less, buy less, buy without buying, and vip.com will grow faster than the growth of new customers, which means that the frequency of consumption per person and the amount of consumption are increasing. The interpretation of Dong Ge is that this should be due to the increase in consumer demand for consumer brands and the expansion of cross-border electricity providers and maternal and child businesses.

Vip.com has a good cash flow and profits, and he strongly recommends investing in M & A under the current capital and cold environment, making breakthroughs in new models and new products.

A telephone call from boss, a research firm of investment bank, was received from Chicago on Friday afternoon. It said that a new wave of Wall Street investors was worried about China's economy. Therefore, even better than expected performance, the stock price is still falling. Of course, buying stocks is a future expectation rather than a current performance. Friends ask me how to see, which are definite and which are uncertain?

Under the relatively weak consumption demand, the consumption of overseas tourism continued to grow rapidly. In 2015, the number of overseas outbound travel reached 120 million, and the consumption of shopping increased by 28% to 1 trillion and 500 billion. In the past 1 years, the average daily orders increased by 100 times, accounting for 5% of the total GMV. According to the maternal and infant research report released by Analysys, in the third quarter of 2015, China's B2C sale of maternal and child power products accounted for 24.9% of the market share, occupying the first segment of the market.

From a macroeconomic point of view, downward pressure is there, but vip.com is more benefit from consumption upgrading. Secondly, with the increase of base, it is impossible to maintain the growth of over 100% of new users over the past year, but the growth of 25-40% is still considerable. The third sale mode is still competitive, and competition has no impact on vip.com. Finally, what I want to say is that vip.com is going to have a stable position of tens of billions of clubs, and whether its performance can continue to exceed expectations is the key to finding new breakthroughs in new models and new categories.