"Online + Offline" Development Of Rural Electricity Providers

In March 4th, reporters learned from the Liaocheng municipal government's plenary (enlarged) meeting: Liaocheng will build two huge commercial complexes: Riyue day city and century day trade city.

With the rapid development of the electricity supplier economy, the mode of purchase of consumers is gradually diversified. This undoubtedly causes the traditional business circulation enterprises to fall into the dilemma of serious diversion of customers and rapid reduction of business scope.

For this reason, the Liaocheng municipal government and the representatives of the trade and service industry believe that if we continue to follow the traditional business model, it is difficult to get rid of difficulties. Transformation and adjustment are imperative.

"Online + offline" development of rural electricity providers

As a representative of Liaocheng's local business and service enterprises, Liaocheng department store limited liability company has responded to the impact of online shopping.

Xu Zhenqing, chairman of Liaocheng department store limited liability company, said the department store is actively promoting "

"Action plan", by building its own online platform, enables the vast number of consumers in Liaocheng to understand the new products, activities and promotional information of the department store, even online payment and shopping.

Xu Zhenqing's online platform, known as CHO Bai Yi, is an online shopping platform for O2O under the Liaocheng 100 Agel Ecommerce Ltd, a wholly owned subsidiary of Liaocheng department store limited liability company.

In the second half of 2015, the "Internet plus rural" rural electricity supplier purchasing point construction project was launched in the second half of 2015, which allowed the "Chai Bai Yi Dai purchasing point" to appear in the large and small villages of Liaocheng.

Xu Guanghui, Li Wei village of Hou Ying Town in Dongchangfu District, is one of the purchasing agents. He uses the spare time in the evening to ask everyone's needs in the WeChat group of the village. He orders a computer through a department store and a cable in the "chat hundred easy shopping". Within two days, the delivery truck will send the goods he selected to his home.

"Developing rural electricity providers is a major trend.

At present, there are more than 80 rural e-commerce purchasing places contracted with us. We organize 2 training courses and more than 140 trainees.

Xu Zhenqing said, "the implementation of" Internet + "is a systematic project to deal with the impact of the electricity supplier.

In the future, the department stores will organize Commodity services around the needs of consumers and speed up the pformation from traditional department stores to modern department stores, which is the foundation for the survival and development of enterprises.

"Using Internet thinking to implement the" Internet + circulation "action plan can speed up industrial convergence, industry convergence, format integration, online and offline integration, and better play the role of industry in creating and meeting demand, service production and life.

Gao Ke, director of the business and service section of Liaocheng Commerce Bureau, told reporters: "the implementation of" Internet + "has indeed improved the sales performance of the department store. However, there are still a few enterprises like pformation and upgrading of the department store. At present, the integration of e-commerce and traditional industries in our city is still not high. The main reason is the importance and urgency of traditional industries in the application of e-commerce.

Restructuring and upgrading of market competitiveness

"The advantage of online shopping is that it is convenient and fast, and the price is cheap. The biggest advantage of a store is that it can let consumers experience it personally."

Gao Ke said, "if a large department store can take advantage of this advantage and reorganize its business appropriately, it will greatly enhance the ability to restore traffic."

In fact, the large department stores in Liaocheng have recognized the necessity of reorganization. In addition, the shopping mall, Zhenhua shopping center, as a representative of the shopping mall, has gradually added video games, cinemas, fitness, food, hairdressing and other entertainment items to the public.

After the emergence of online shopping, we found that many consumers went home to buy online after experiencing the physical store, of which clothing and shoes were the main categories.

Dai Zhiwei, director of the office of Liaocheng department store Limited, introduced that in 2015, the department store in Liaocheng was constantly optimizing in terms of structural adjustment, brand mix, format matching and network construction. The company completed the pformation from traditional department store to modern business, and formed a one-stop modern commercial comprehensive format with the integration of shopping, leisure, dining and entertainment.

First of all, they have actively introduced a number of famous brands through increasing investment.

Secondly, the layout adjustment of Jinding shopping center's underground supermarket has been completed. After adjustment, the area of the super store has been more distinct, and the red wine, imported food and special product area have been set up.

Third, they will further expand the extra area, and introduce more than 10 brand franchised stores such as Hu Qingyu Tang, thousand Han Liangpin, Dao Xiang Village and imported goods from Qingdao Free Trade Zone, so as to create a one-stop service experience.

Among them, as the first bonded import commodity area in Liaocheng, the imported goods stores in Qingdao bonded port area are more convenient and affordable than other import business areas, and truly realize the one-stop shopping experience of "no building, shopping all over the world".

Fourth, the Department Store completed the theme restaurant on the five floor of Jinding shopping center.

Adjustment work, Imperial City, Southwest Shandong archway, non tasting gas and other 12 well-known restaurants.

The successful entry has brought more experience consumption and fun to the people of Liaocheng, and the proportion of catering, leisure and entertainment formats has been further increased. The one-stop shopping center format has been initially formed.

Finally, the company through the new format, in the civic culture center to create a children oriented themed indoor entertainment project "Tong Le Valley", covering children's entertainment, experience development, intelligence development, food and beverage shopping, maternal and child health care, is the largest and most comprehensive facilities in Liaocheng, entertainment, shopping, dining in one of the one-stop children's entertainment venues.

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"Department stores are gradually moving towards the layout of modern shopping centers, and they are also worth learning from other large shopping malls in our city.

When I was studying in Hangzhou last year, some experts explained with a local shopping mall as an example: Although the center is not high, it covers a large area, and there are plenty of parking spaces.

Walking into this shopping mall can be found that the department stores account for about 30%, the catering industry accounts for 30% to 40%, and the rest are other entertainment and entertainment categories such as movies, bookstores, etc., plus a reasonable layout, consumers can not play in it for a whole day.

Gao Ke said, "under the line can retain consumers, online combined with group buying sites such as the United States and glutinous rice, so that consumers feel the economic benefits, such a match should be the most popular nowadays."

Guide and encourage pformation and upgrading of traditional businesses

In the interview, reporters also learned that, as a new form of e-commerce, there is no planning, leading and supporting measures in the development of e-commerce. The advantage is not obvious. At the same time, the e-commerce industry chain of Liaocheng has not yet formed. E-commerce lacks the support of policy, technology and talents. The number of e-commerce enterprises is very scarce in terms of technology and talent.

In addition, the city's large scale business circulation enterprise group and specialized wholesale market are small in number, small in scale and weak in power, and are influenced by new formats such as e-commerce. This slows down the development of the business circulation industry with a weak foundation and slows up pformation and upgrading.

In response, how should the relevant departments in Liaocheng respond? "In 2016, the Commerce Bureau will continue to promote the pformation and upgrading of traditional business circulation enterprises."

Gao Ke said that this year, they will promote department stores, chain supermarkets, convenience stores and other traditional retail enterprises, relying on the original physical outlets, supply and distribution business resources, and use the brand reputation, procurement and distribution and operation management advantages, build online shopping mall, develop new business models such as "online sales, offline pactions", "offline experience, online trading" O2O and personalized customization C2B, and encourage them to open up rural markets and develop rural electricity providers.

In addition, support for large-scale retail enterprises in the launch of the market, expand sales, guide consumption, new attempts to reduce the proportion of department stores, increase food, entertainment, experience and other functional ratio, to extend the time of customers in the store.

Matching with e-commerce is to promote the construction of urban common distribution system.

According to the introduction, through the implementation of the urban common distribution system with resource integration and publicity as the main content, we will promote the development of large business logistics parks and enterprises.

At the same time, it is closely linked with the City Post company, and builds a city common distribution network based on urban distribution centers and distribution centers, chain convenience stores, convenient service outlets, home delivery service sites, and terminal intelligent self service delivery cabinets, supported by public information service platform.

In addition, the traditional warehousing enterprises should be encouraged to pform the warehouse to the integrated enterprises and cultivate a batch of third party logistics enterprises.

Zhang Xuanyu, vice mayor of Liaocheng, said: next step, Liaocheng will guide business and key enterprises to enhance differentiated management and create a business center and urban complex integrating tourism, entertainment and entertainment.

We encourage the promotion of traditional retail businesses such as department stores and chain supermarkets, relying on the commercial resources such as original outlets, supply and distribution, and deeply integrate with the Internet to develop a full channel, O2O and customized marketing mode.

The implementation of the urban common distribution system with resource integration and publicity as the main content will be carried out to promote the development of large business logistics parks and encourage traditional warehousing enterprises to upgrade to warehousing and integration enterprises.