2016 Beauty Cosmetics Industry Faces Fatal Pain Points How To Counter Attack? Is "Internet +" Strong And Feasible?

With economic and social development,

In our country, more and more attention has been paid to it, and it has gradually become a well-known profiteering industry.

But at the same time, there are also serious problems. A large number of people inside and outside have joined. Large and small beauty salons rapidly spread all over the market, making the beauty cosmetics industry more competitive and more problems.

At present, China's beauty and cosmetics industry is still in a state of disorder.

First, policy: there are no complete policies and regulations to regulate.

Second, the market: there are a lot of negative phenomena, there are certain problems of safety and integrity.

A lot, but look at the beauty industry is not, many brands, but not a real well-known brand, which is also a big gap in China's beauty industry.

Third, in terms of talents, the employees themselves are of low cultural quality and low professional thresholds, which are prone to impetuous and exaggerated effects, resulting in people's distrust of the industry.

In addition, the relative number of industries and enterprises has shrunk, and the living space of small businesses has become narrower. Small and medium enterprises are trying to pform the daily chemical industry, otherwise they will be eliminated; consumers' purchase mentality, ways and payment methods are more mature and rational.

All these make the cosmetic and cosmetic industry a competitive growth industry.

At the four session of the twelve National People's Congress recently, premier of the State Council

On behalf of the State Council, the government made a report on the work of the government. It talked about the ten industries that favored the "money scene" in 2016.

The first item is "

"It means to vigorously implement" Internet + government services ", and further promote" made in China + Internet ".

At the same time, we will vigorously support the development of the Internet by implementing preferential tax policies, fostering entrepreneurship services and supporting economic development.

Promoting the integration of the Internet and traditional industries is the trend of the times. Not only does it mean pformation and upgrading of traditional industries, it is also a major opportunity for the development of the Internet industry.

In the face of the pain points in the cosmetic industry, and in combination with the current policy orientation, how should we make the cosmetic and cosmetic industry usher in a new change in 2016?

Aiming at a series of problems in the beauty and makeup industry, Taiyuan Ren Ao Technology Co., Ltd. has developed a sharp weapon.

It aims at the diversity of modern marketing methods, and tends to be more community-based and flat. The number of mobile Internet users is rising, especially the new situation of WeChat mobile users. The marketing tool that is deliberately created can help thousands of WeChat users promote you.

The global push directly connects buyers and sellers, greatly shortens the paction time, and reduces the huge profits caused by the difference between intermediary agents. In the era of rapid Internet changes, everything will become more fast, convenient and simple and efficient.

For the time being, the beauty and makeup industry is still in the pitional period of development. It is both an opportunity and a challenge for many cosmetology people.

Only by adjusting the development strategy, innovating our thinking, opening up new ideas, keeping pace with the Internet situation and policy guidance can we break through the difficult position and find a new industry breakthrough to get the correct pformation.

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