The Traditional Household Electrical Appliance Industry Has Gone Through The Industry Malpractice And How To Pform Internet +?

According to Xiaobian, 2015 is the turning point of the marketing mode of all trades and professions, and is also the key year for traditional marketing to change the marketing mode of "new normal".

Taking the smart TV industry as an example, is there a new platform strategy that can be broken through in the industry labeled traditional labels?

Compared to the appliance industry, the impact on other industries will be even greater.

In 2013, there was a big thing in the industry. TV, an Internet company that made video content, suddenly announced that it had to make a "super TV" and the price was very cheap.

After that, TCL, one of the big brothers in the household appliance industry, made a TV with Iqiyi. Now millet has also made a "millet TV", so that our whole industry is facing tremendous changes.

What is the focus of the Internet's impact on the home appliance industry? Where is the focus? The first thing to bear is the price. Like millet, music, it is not sold in Gome or Suning. It sells on its own official website, and the price is very low, even lower than the lowest. It is even lower than the latter.

The second is his impact on the industry using the Internet operation method, mainly a business mode. The business mode of Xiaomi is called the whole industry chain mode. Hardware does not make money, but it relies on content and advertising to earn money. This kind of business mode leads to factories that rely on hardware to make money.

Like millet game content has reached 170 million of the business revenue, so its content is also very profitable.

The third is operation and management. There are departmental interests between departments and departments, butt heads, systems are a headache, but millet is a new partnership system, a new mechanism to encourage enterprises to move forward together, this is a new change.

The success stories that we see at the moment have great impact on the appliance industry, and the pressure is also very great.

For example, the organizational structure of traditional enterprises is set up in accordance with the shareholding system. There are sales headquarters, product department, product department definition, research and development, and then manufactured and distributed to the sales department and then sold to consumers.

There is also a business model, Lei Jun said that the hardware can not earn money, it can still survive, a cash flow management method, he now has no money, but cash flow continues, Jingdong lost money every year, but also live very moist, investors are constantly investing in cash, which makes traditional business operators really miserable, no money pressure every year.

At the same time, as a traditional enterprise, in any case, we earn money by hardware, earn money by product value, set the retail price through cost control, and generate gross cash flow, and Internet companies overturn this model.

Aiming at the pain in this industry, Taiyuan Ren Ao Technology Co., Ltd. has developed a weapon.

In view of the increasing diversification of modern marketing means, it is not only a single entity store business mode, nor is it just a form of mass media advertising. The "global push" is simpler than any promotion mode. The main audiences of the product are Tencent users of WeChat. Users can choose to share promotional information on the global task platform, earn certain promotional costs, or choose to publish relevant product information on the global platform, designate product promotion costs, so that tens of thousands of WeChat users can help you promote.

And through the Ren Ao global push platform, the enterprise customers and fans will be butted, and the enterprise product information will be sent out, so that the customers can be online.

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Let your product in WeChat circle of friends can be easily solved, one pass ten, ten pmission hundred, for the proliferation of fission type, let enterprise marketing become more simple and efficient, save a lot of middleman link, greatly saved the enterprise promotion and cost and cost.

The global centralization of customers, which directly connects buyers and sellers, has solved the problem of flooding and dishonesty of e-commerce, such as Jingdong and Taobao, which greatly reduces the paction time. In the era of rapid Internet changes, everything will become more fast, convenient, simple and efficient.

In the face of 2016 of the downturn in every industry, we must boldly innovate and meet challenges, and strive to let enterprises get through the "cold wave". This pformation of traditional manufacturing industry is important, but more importantly, we must change our thinking. Only when we have done the most basic publicity and promotion can enterprises be known by more people.

May your business go farther and farther on the path of innovation and pformation in the 2016.

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