In The Changeable Market Environment, The Merger And Acquisition Of The Outdoor Industry Is Becoming More And More Intense.

In the changeable market environment, the merger and acquisition of the outdoor industry is becoming more and more intense.

The acquisition of Desanto stirred the skiing market, and Amer bought the old brand ENVE of the US state of Utah for $50 million to enter the riding market, and to the US Vista for $400 million to buy BRG Sports's Bell, Giro, C-Preme and Blackburn integrated riding resources, which foreshadowed the market.

In the fierce competition between takeover and takeover, as long as the liquidity in the market is still abundant, the M & a frenzy may continue.

Anta sports has invested $150 million to set up a joint venture to operate exclusively in China (excluding Hongkong and Macao) and engage in all categories of products with "Descente" trademarks.

Sales and distribution business, which has greatly entered the domestic ski market.

Anta sports disclosed in its 2015 annual report that it will establish a joint venture with Desanto, a subsidiary of Tokyo listed company, Descente Global Retail Limited of Japan, and Itou Tada, a subsidiary of Tokyo listed company ITOCHU Corporation, to operate exclusively in China (excluding Hongkong and Macao) and engage in the design, sales and distribution business of all categories of products with "Descente" trademarks.

According to the joint venture letter signed by the three parties, the initial capital injection of the joint venture company is 250 million yuan. Anta, DGR and Itochu will share the corresponding shares according to the ratio of 6 to 3: 1.

"Descente" is a famous sports apparel brand in Japan, which is the flagship skiing product.

Anta said the joint venture will start its retail business in the first half of 2017, mainly targeting high-end markets in the region, covering skiing, training, running and other categories of products.

Because of its own video editing function has been criticized, in the last quarter of last year's bad earnings report, GoPro company this time determined to announce the acquisition of the two leading mobile video editing applications Splice and Replay.

Integration will accelerate GoPro to provide users with powerful and convenient mobile editing solutions.

Amer Sports group announced the purchase of the old brand ENVE in Utah, US $50 million, and the whole paction is expected to be completed in March.

For the Amer Sports, which owns its MAVIC, the move is meant to expand its share in the bicycle market and directly refer to the North American market (ENVE as an American brand influence and market share, worthy of the same type of brand envy) and enhance global influence.

Garmin Ltd, a global positioning system and consumer electronics producer, announced that it had reached a takeover agreement with Private Held Company Delorme, and would wholly purchase all assets of DeLorme.

DeLorme is a company that designs and sells satellite tracking devices with two-way communication and navigation functions.

According to convention, the acquisition is expected to be completed within 30-60 days.

A few days ago, the Zhejiang HALS vacuum vessel Limited by Share Ltd bought a century old Swiss brand SIGG at the price of 16 million 100 thousand Swiss Franc (CHF). Hare will get 100% of the SIGG Switzerland Bottles AG (under construction).

Founded in 1908, SIGG is a Swiss manufacturing company with more than one hundred years history. Its products include drinking bottles (cups), including aluminum, stainless steel, plastic, glass and other related materials.

Vista outdoor $400 million acquisition of four brand integrated riding resources

The US Vista outdoor company has recently exposed large pactions. They spent $400 million to acquire four brands of BRG Sports, including Bell, Giro, C-Preme and Blackburn. It is expected that the acquisition will be completed within one to two months.

Mark DeYoung, chairman of Vista Outdoor, said the acquisition would help the company become the vision of the world's leading outdoor sports group.

For Vista Outdoor, this is the third acquisition since they were listed last year. Their focus will be on the sale of bicycles and outdoor ski equipment in North America and Europe.

Conclusion: it is necessary for us to share the business with each other for a long time. Regardless of whether the acquisition or acquisition is at risk of market operation, we should not ignore the risk. At the present time, survival is the most important and sustainable development.