The Fashion Retailing Industry Is Facing Challenges Of Varying Degrees.

J.C.Penney, a large US Department store, recently announced plans to close 7 stores as part of its annual audits.

Consumers' shopping habits change from physical stores to electricity suppliers, leading to big difficulties for department stores.

Recently, US Department Store giant Messi department store announced that it will lay off 4800 people and close its 40 stores in the United States.

Under the impact of the Internet age,

The retail industry is facing challenges of varying degrees.

Changing consumers and shopping styles lead to fashion.

Retailers have to quickly change their strategies and close thousands of brand entities to meet the impact of e-commerce and Oteri J stores.

Entity + online?

The demand of consumers is higher and higher, and it can be found in physical stores.

Comparison and selection.

The decline in store sales results in a bigger discount for department stores.

Messi's department store is taking steps to find its own position in the new retail industry.

Messi department store has used sales localization, spending cuts and developing more independent brands to maintain its status.

However, Amazon and other online shopping platforms are becoming a threat to traditional department stores.

Messi stores also realized that customers spend more money on experiential consumption, such as dining or spa, rather than buying clothes.

When customers want to buy fashionable clothes, they prefer to buy large discount brands in shops like t.j.maxx.

Ms Hu, who has been in the US and has been engaged in purchasing business, complained to the International Business Daily reporter: "in 2014, I came to Chicago, USA as an exchange student, and met my husband here.

At the very beginning, business was really good. Through the introduction and publicity of friends, I found many customers for purchasing bags, shoes, skin care products and nourishment, because I was really busy, and some customers wanted me to help buy Apple phones.

"However, since the second half of last year, the purchasing business has become increasingly depressed. A series of hot bags sold by coach are becoming more and more difficult to sell.

A lot of customers told me that the price was too high, but the price the store bought is like this. I don't know why I can sell it at a very low price on some shopping websites. That price simply won't get the goods.

Ms. Hu said frankly.

In order to deal with this trend, Messi department store has made great efforts to expand its online services.

It bought the beauty brand bluemercury last year, and raided it into Messi's discount store to fight t.j.maxx.

"When we tighten our belts and integrate resources, there will always be some short-term pains."

Messi, chairman and chief executive of the department store of Terry, said in a statement, "but we are looking at the long-term vision of Messi department store. We hope it will be full of vitality, serve existing customers and win more customers through innovation."

Build full channel retail

According to the 2016 development plan of J.C.Penney, the department store retailer has been trying two modes of online shopping and online ordering store, and plans to launch the two modes in all department stores next year. At that time, J.C.Penney free door-to-door service capability will be tested by the vast number of consumer groups.

How to connect the online and offline consumer demand efficiently? The O2O layout of J.C.Penney is divided into three parts.

Ma Yuan, a macroeconomic researcher at CIC, told the International Business Daily: "the core value of retailing lies in products and services. The impact of traditional American department stores on e-commerce should also focus on the shopping experience.

Online shopping and online shopping simply replace online pactions with online pactions, and do not really increase sales. Enterprises should develop a full channel retail strategy, take the online as a data, information and marketing service center, use precision marketing, store mode and other technologies to improve the online user to shop rate, and continuously improve the logistics and distribution services, so as to achieve the purpose of improving user experience.

Under the background of the integration of online and offline retail businesses in the United States, more and more traditional retail businesses are paying more attention to online businesses. Meanwhile, Internet retailers have set up offline experiential shops to enhance user experience and brand loyalty, so as to drive customers to interact online and offline.

Recently, J.C.Penney said that the key to its next stage of development is to combine e-commerce business with offline department stores efficiently.

Thanks to the importance of online and offline interactive consumption and a series of O2O layout put forward by the occasion, the contribution of J.C.Penney online sales is on the rise, and the total net loss is decreasing.