2016Phvalue Spring And Summer Knitting Exhibition: How Can Brand Enterprises Interpret The Trend Of Next Season?

The thick clothes of the cold winter are fading, and the footsteps of light in March are coming slowly. In March, the gentle and mild cordial feelings are more intimate.

The March covenant.

In March 16th, the three day PH Value China International Knitting (Chun Xia) Fair is about to arrive.

For the main battle, nearly 50 knitted sweater brand enterprises collective appearance of the strong lineup is very rare in the industry.

As professionals, whether enterprises learn from each other, or

,

Looking for channels and the latest source of goods, or designer buyers to seek inspiration, do not look at the exhibition, how can we grasp the trend of next season sweater?

Fashion trend: pursuit of quality, culture and relaxation.

Brand name: Deer King

In 2000, Zhejiang deer King Industrial Co., Ltd. invested $10 million in cooperation with the Australian International Wool bureau to develop four new production lines of "OPTIM new fiber". It pioneered the development and application of wool stretching technology. The deer king also redesigned the suture tension system by introducing the D.H.3800 high-speed sewing machine made in Korea, and reformed the stitching needle used to stitch the ring, and developed the function suitable for cashmere product sewing.

As a science and technology pilot enterprise in the cashmere industry, the achievements made by Lu Wang in science and technology in industrial development and innovation are obvious to all.

In the 2016PH Value spring summer knitting exhibition, what kind of innovative product will Zhang Qingzhen show? The company's general manager, Mr. Wang, said that Lu Wang will promote leisure, knitting, fashion colors, a full range of knitting, design, elements, interactive knitting, seamless knitting, and other "Internet +" and O2O knitting exploration suitable for future big data.

Zhang Qingzhen said that these new products, such as a seamless product, a new fashion color and popular yarn elements, have made greater breakthroughs in design.

At the same time, he emphasized that these products cater to the trend of pursuing quality, carrying culture (Chinese elements), relaxing the colors and styles of relaxation.

At this spring and summer knitting exhibition, deer king will display six main products: raw materials, yarn, cashmere needle and woven products will be displayed; at the same time, we will introduce the advanced O2O series of the times, the series of products of deer King men's clothing, the series of Wang Lianxue's women's wear products, the Rowen Optim series products and the deer king and the intelligent manufacturing 2025 of "one belt and one road".

Zhang Qingzhen said frankly that consumption decides the arrival of production capacity.

Different groups of people demand personalized characteristics, highlighting consumer design, cartoon, slow release, such as the release of pressure patterns, stories and other circumstances are touted, these knitwear can be expressed.

"Therefore, enterprises should make subdivision groups, deep plowing knitting, width only 1 centimeters, depth of 1 km."

Fashion trends: neutral, modern, national, heritage, and protected.

Brand name: shallow autumn

In the late autumn, a fashion Four Seasons Women's brand is about design, story and freedom.

It regards advanced knitting as its core product, and focuses on the awakening of women's body and mind. No matter it is brand idea or product positioning, it persists in conveying to the customers the spirit encouragement and realization path of "you can be more beautiful".

Over the years, Zhejiang shallow autumn knitted apparel Co., Ltd. has received numerous awards. It has opened nearly 300 terminal stores nationwide and has actively laid out in the field of e-commerce.

It is understood that the design team of shallow autumn is also working with Japan, Taiwan and Shanghai fashion designers to uphold the original design and jointly decode the fashion trend of Chinese knitted and four seasons garments.

On the current 2016PH Value spring summer knitting exhibition, the two main exhibits will be displayed in the shallow autumn. One is the autumn and winter products with the theme of "London customs" as the main theme. The other is the spring and summer products with the theme of "Jiangnan impression".

The characteristics of these products are to attract customers into the soft country of wool, silkworm, silk, cotton and linen, embroidery and blue printed cloth.

In terms of product mix, most of these exhibits are mainly made of classic knitted and natural cotton flax, supplemented by four seasons fashion that is good at matching.

In the interview with reporters, Japanese designer Jintian, chief designer of shallow autumn, said: "PH Value knitted show," Jiangnan impression "series of products in shallow autumn will show the popular trend of Folklore (ethnic and Heritage) in the form of walking show. This series of products is centered on natural materials and let people feel the design of flow sensation with soft material.

He said, "Jiangnan impression" is also very exquisite in the use of color. It is the change of spring and summer with the change of color. Spring is centered on the beautiful blue of the blue and white porcelain and the blue cloth, and the four colors of orange, green and powder are used to show the steady concentration of the color in the spring. In summer, it is a set of cool and light coloring. The plain and soft tonal can well reflect the fine quality of the fabric.

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Fashion trends: fashion, color, fashion, fantasy

Brand name: Hua Jia Na

Qinghe County Bo Wei cashmere garments Co., Ltd. is a collection of cashmere raw materials carding, dyeing, spinning, knitting and garment as one of the large-scale enterprises, annual sales of anti pilling cashmere yarn and 100% cashmere yarn more than 500 tons, cashmere sweater more than 20 million, annual sales of more than 400 million yuan.

The company's "Hua Jia Na" brand distributor has more than 2000 nationwide, and Hua Jia's anti pashmere cashmere yarn and Hua Jia Na computer cashmere sweater has a good reputation among consumers.

In the 2016PH Value spring summer knitting exhibition, the company will introduce fashionable color dot yarn, cashmere, fashionable fancy yarn, cashmere and other new products.

Zhong Chuanwen, director of marketing at Hua Jia Na, told reporters that these products were made of the best quality cashmere raw materials, using the 2016 most advanced colourful coloring process, leading the fashion trend of the international fashion.

"These products are characterized by colorful colourful dazzling and elegant styles, which can be a good interpretation of the concept of" Hua Jia Na "cashmere for guiding innovation and pursuing excellence.

According to reports, these products are also natural, light, comfortable, warm and so on.

Natural, because these cashmere products from Inner Mongolia have the characteristics of full handle, good warmth and comfortable clothing. Light and thin is due to the selection of Alashan League quality cashmere in Inner Mongolia, which is light and soft. It is comfortable to say that its products are exquisite cashmere, with ten soft and delicate hands and comfortable clothes.

Popular trend: Nordic folk art, ink and wash

Brand name: Saint Europe

As one of the few brand enterprises in the Pu Mao knitting cluster, Zhejiang San Di Ou Fashion Co., Ltd. has been committed to building its own cashmere sweater brand, because fashion style and new style design make it stable in the industry for more than 20 years.

Over the years, enterprises have persisted in excavating the design concept from the market, and established and nurtured an international standard designer team to conduct long-term cooperation with famous designers in France, Italy, Hongkong and other countries and regions, and each year designs more than 1000 styles of clothing.

The product draws on the essence of European clothing culture, from the fashion to the elegance and elegance, the creation and design concept of fresh and natural formation, and so on, which shows the essence of European fashion culture everywhere.

At the 2016PH Value spring summer knitting exhibition, San Di Europe started again from the strong trend of popularity, with the "Scandinavian national wind" and "art ink" two series of products during the exhibition.

Fan Xiaofen, chairman of the company, said that the color inspiration of these two series of products originated from the primitive forests in late autumn, and the combination of thick, simple, traditional national crafts and modern modern models.

These products mainly use simple national craft, thick stick needle texture, ink and halo dyeing, loose and handsome big cuffs and so on.