INDOCHINO Gets Capital Investment From China
INDOCHINO, a customized menswear retailer, announced today that it has won 42 million Canadian dollars (about 200 million yuan) from China's garment maker.
This investment will help companies speed up the expansion of the market, improve product quality and further improve the company's future operational efficiency.
Customers can customize their own clothing through mobile terminals or online channels, or visiting INDOCHINO stores in New York, Beverly hills, San Francisco, Boston, Philadelphia, Toronto and Vancouver.
In addition to investment, INDOCHINO also signed a five year cooperation agreement with Dayang creation group, according to the official press release.
The agreement allows INDOCHINO to launch 3 new suits at the same time online and offline, and increase the fabric size of suits and shirts by two times, increasing the number of customized options for suits three times.
INDOCHINO's CEO Drew Green says it hopes to develop a five year business plan and investment strategy to help the company become the leader in the global customized garment market.
He said: "cooperation with Dayang creation is an important step for our future. We will continue to explore more opportunities and further accelerate the development of brands and products.
Our cooperation with Dayang is mainly focused on supply, and this investment will help us achieve the plan from 2016 to 2020.
Since its inception, INDOCHINO has become one of the largest custom made garment brands in the world. Since 2007, its annual growth rate has exceeded 100%, and its customers are distributed in over 130 countries, and there are retail space in seven cities in North America.
As part of the investment strategy, the company will expand significantly.
North America
And increase the media budget to help develop the company's online sales business and fully explore the market potential of North America and the world.
As a long-term partner of INDOCHINO, Dayang creation group is a leading manufacturer of garment making products, including famous brands such as Ralph Lauren, BCBG, J-Crew and Banana Republic.
This vertically integrated partnership will reduce the production cost of INDOCHINO, increase operational efficiency and profitability, and further strengthen the virtual inventory business model of INDOCHINO.
Li Guilian, chairman and founder of Dayang creation, said: "we share the same idea with INDOCHINO that customization will become the mainstream of the future garment industry, so cooperation between us can be said to be a natural result.
The cooperative relationship with INDOCHINO will benefit us both in the long run and in the short run.
We want to be able to take the opportunity to hold this area, and INDOCHINO has the expertise we need, and the focus they want to develop into a world-class brand is impressive.
We are very pleased to establish long-term and stable cooperative relations with them. "
A representative of Dayang creation will join the board of directors of INDOCHINO.
Highland Capital Partners
Michael Cam-Phung, a member of INDOCHINO's board of directors, said: "few e-commerce companies can grasp new trends such as online customization and O2O like INDOCHINO.
We have the potential to make full use of these trends in the future to help companies grow.
This investment and cooperation agreement has consolidated INDOCHINO's position in the market and enhanced its competitiveness in the international market. "
"INDOCHINO is changing men's dressing concept.
Our recent growth shows that many men will choose INDOCHINO to meet their dress requirements. We hope to attract the whole world.
Customer
。
It is not easy to build a global brand, but we already have the right team, strategy and partners. "
Green added.
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