What Is The Trend Of High-End Fashion Market?
If you are concerned about fashion, you must know that one element that has been popular since last year is tannin.
And what is tannin? If you look at it again, you will be fooled: isn't that Cowboy?! as you can't think of your "sister", fashion is not going to give you a reasonable explanation.
Let's have a good time.
Tannin is actually different from ordinary denim on weaving. That is to say, tannin is successful only because of the high cost of material and the complexity of weaving.
But what about the tannin tide that has been hot lately, especially the tannin tide in the high-end fashion market?
According to European Union international data, the global high-end denim Market in 2014 was valued at 23 billion 900 million US dollars, compared with 2012, nearly 1% decline is decreasing year by year.
In the US, sales figures were $3 billion 400 million in 2014, down 5% from the previous year.
But in the high-end market, products sold at 200 to 250 dollars were 117% higher than the previous year.
The essence of fashion democratization lies not only in the triumph of feminism, but also in the rise of popular fashion.
Popular fashion is more popular in this increasingly equal world.
However, in another way, the rise of tannin tide is also inseparable from the huge profits found in the brand supply chain. Who can give up the growing demand and provide more profits? Tannins are slowly invading the center of fashion. Besides the call of fashion democratization, there are huge commercial profits that push producers to push forward.
High-end fashion market
The development of tannin tide.
Borrow industry focus on high-end
Tannin product
The designer said, "I notice that if we have branded cowboy products in the store, this is often the product of the first item sold by the brand."
Levi's
The 501 weaving method has made the brand popular and has recorded more growth. Who says this dirty cloth looks cool? Therefore, it is more potential for the brand to compete for the middle and low denim jeans market than the low-end jeans market.
On the other hand, the emergence of tannin is more like a new interpretation of fashion Democratization: loose, casual, but flavored design and tailoring, which is more tension and more suitable for most of the group compared with the careful traditional design. After all, the model of the overpass has already become a lean skeleton, and the traditional fashion design clothes are not suitable for those who can afford to consume fashion but give up because of their physical causes.
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