The First Step In Starting A Business Is To Start With Trademark Registration.

Today, business incubators are springing up everywhere in cities, one after another listed in the US capital market, and behind today's hot wave, we also see the serious lack of intellectual property protection awareness and environment in the wave of Chinese entrepreneurship.

I think everyone should be very clear about the importance of trademark.

In addition to the unfamiliar street being snatch, the dripping car was forced to rename the taxi, but also had the "face" of Changan's trademark and the tug of war of the Tesla trademark. These bitter cases tell us that "the heart of a human being can't be hurt, and the heart of the people can't be protected".

Now let's talk about how to protect trademarks in start-ups.

Many entrepreneurs quickly invest in the business and market after the establishment of the company. They often neglect the issue of trademark, which brings hidden dangers to the development of enterprises.

In fact, we must make it clear that the name of an enterprise is not the same as that of a trademark. The name of an enterprise is regional, and the registration of a trademark is unique.

Trademark is only owned and used by the actual registrant, and the use of others constitutes infringement.

More generally, trademark right is the right to use the name. If we register, others can not use it.

Therefore, we must pay attention to the protection of trademark rights, enhance the awareness of trademark registration, and take the trademark right as a part of the company's daily operation.

Trademark rights are linked to products and services. Generally, a trademark does not have to protect all product categories.

In my opinion, it is impractical and meaningless for entrepreneurs to apply for trademark registration in all categories.

Therefore, we need to know about our products and services so as to determine which categories of trademarks should be registered and register according to the areas or industries to be protected.

A company's products and services often involve multiple categories. In order to protect their trademarks from infringement, we often carry out the registration of protective trademarks. This includes two aspects, one is the registration category, that is, we do not want others to use our brand name, and at this time, we should try to consider the areas where the future items may be extended.

The purpose of the protection class registration is to make timely use of such trademarks, and we can not let other companies use them.

According to the eighth provision of the trademark law, any mark that distinguishes goods from others, including words, figures, letters, numbers, three-dimensional signs, color combinations and sounds, and combinations of the above elements, can be applied for registration as trademarks.

Many companies are going to register trademarks after products are perfected. In fact, when we confirm the product name, we can apply for trademark registration. According to experience, trademark registration is easier to pass.

Therefore, when applying for registration, it is suggested that the text and graphics be separately registered and not registered in the form of text and graphics.

Because if one of the words or graphics fails to pass, the registration application must be re submitted, which will be time-consuming and laborious. The most important thing is to delay the best registration protection time.

When our products are perfect, apply for registration again.

Characteristic trademark combination.

As the saying goes, "soldiers do not move, food and grass first", protection

Trademark registration should go ahead.

According to the thirty-first provision of the trademark law, "two or more than two registered trademark applicants who apply for registration with the same or similar trademark on the same commodity or similar commodities shall preliminarily approve and announce the trademark that applied for the prior application. The application for the same day shall be preliminarily approved and announced for the use of the prior trademark, and the application of the other person shall be rejected and no announcement shall be made."

That is to say, at present, the trademark law protection in China adopts the principle of "application first". Therefore, the author suggests that when undertaking the determination of trademark, the entrepreneur should immediately launch trademark application and seize the opportunity.

Keep an eye on the company's trademark dynamics, ensure that it is not removed by three, and the application of trademark generic name.

For registered trademarks, they should be renewed in due time. If there is any change, they should be changed and pferred according to law.

Trademark inquiries (within 2 days); application documents preparation (within 3 days); submission of applications (within 2 days); payment of trademark registration fees; examination of trademark forms (1 months); issuance of trademark acceptance notices; substantive examination of trademarks (12 months); trademark notices (3 months); issuance of commercial certificates.

1., before deciding on the product name or the brand name that you want to register, it is recommended to log in the trademark network first to find out if the name has been selected by other enterprises.

It's a trademark.

Once you find that the name you want to be registered has been registered, please don't get entangled.

2. the approval of trademark is even the same name, so long as it is not in the same category, it can be approved.

And approval.

In addition, if the trademark you apply for is distinctly different from the existing trademark, it may be approved even if the same text is included.

This is why the "Beijing rice fragrance" and "rice flower fragrance" have all been approved as registered trademarks.

3., if you are uncertain about what type of trademark your enterprise is applying for, you can find a famous company with similar contents and make a reference to see what categories others have applied for, and then register your application with your own circumstances.

4. it is recommended to apply separately for composite trademarks, such as Chinese, English and graphics.

Separate applications can be used in combination, but the trademark of the combined application is unprotected when used separately.

5. when trademark registration is a long process, it is suggested that trademark registration be registered at the beginning of the company's establishment.