Jewelry Industry Is Facing A Diversified Trend. How To Innovate Marketing?

With the rapid development of the national economy and the steady increase of residents' income, our country

Showing a rapid development trend.

With the progress of the times, there are diversified development trends of jewelry consumption in China. What is the development and marketing mode of jewelry industry?

Jewelry, as an essential commodity in traditional Chinese wedding customs, has also become a hot consumer issue in recent years.

According to the statistics of China jewelry and jewellery industry association, the annual sales volume of China's jewelry industry has continuously increased rapidly. By 2020, the total annual sales volume of the jewelry industry is expected to reach 800 billion yuan, and there is a larger market space for each subdivision. For example, diamonds have formed a market of 30 billion yuan, and as the most traditional and profound jade culture, although the current market has shrunk compared with the previous years, it still has annual sales of 200-300 billion yuan.

Driven by the development of the Internet, more and more enterprises are beginning to try new ways of marketing. The Internet has become a magic weapon for enterprises to seize market share and enhance competitiveness.

China's small commodity industry is in the stage of rapid growth, but with the rapid growth of the number of small commodity producers and distributors, the competition among industries is becoming more and more intense. In order to alleviate the increasing competition pressure, the jewelry industry in the small commodity industry, especially in jewelry, has begun to move closer to the Internet, with a view to bring broad development space to the industry, and at the same time, informationalization.

Introduce jewelry industry.

At present, e-commerce has become one of the most important sales channels for jewelry industry.

This shows that the joint Internet not only opens up a convenient sales channel for jewelry industry, but also meets the diverse needs of consumers.

At present, young consumer groups continue to rise, and

In the context of rapid development, how should the jewelry industry innovate?

Taiyuan Ren Ao Technology Co., Ltd. has developed a sharp weapon: global push, it is increasingly diversified for modern marketing means, the marketing mode tends to be more community-based and flat, and the number of mobile Internet users is rising, especially the new situation of WeChat mobile users. This is a special marketing tool to create. The main target audience of the product is Tencent WeChat users. Users can choose to share promotional information on the global task platform, earn certain promotional costs, or choose to distribute relevant product information on the global Olympic platform, designate product promotion costs, so that tens of thousands of WeChat users will help you promote.

You can understand the details by sweeping the two-dimensional code.

Telephone: 0351-2526322

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In today's era, the development potential of Internet e-commerce is immeasurable. It is also a trend for the jewelry industry to join the army of the Internet.

And a large number of facts have proved that the integration of network technology means that with the help of its advanced business communication information mode and the advantages of Internet information dissemination, the Internet will become the mainstream position of enterprise marketing.

I believe that as the Internet becomes more mature and people pay more and more attention to environmental protection and safety, jewelry industry can win a place in the Internet field and lead the future development of jewelry industry.