2016 What Is The Pain Of Education And Training Industry?

2016 is positive.

"In the first year, all industries were undergoing changes.

With the development of economy, society and education, many people find that

The money is relatively easy to earn. Although faced with the pressure of fierce competition, there is still a large influx of capital into this "low threshold, high return, zero risk" industry.

Why does the knowledge-based education and training industry have the attributes of "low threshold, high return, zero risk"? This is not only the reason for paying tuition fees after training with the characteristics of the training industry, but also related to the low expectations of consumers and the confusion of the concept of "education" and "training".

In the parents' questionnaire, "broaden students' horizons" and "enhance students' interest" are the main reasons for parents to report classes to students.

Parents really consider training as an education.

However, if the students' performance in the training class has really improved, this is beyond the expectations of parents and immediately become the word-of-mouth pmitter of the institution.

But this advantage can not be maintained as consumers grow.

In succession, eyed capital has been injected into the training industry, making the competition in this industry begin to intensify.

Parents began to ask each other for information, began to choose institutions and teachers, and began to focus on service quality.

Increased competition has forced training institutions to be pformed and become more concerned about the real needs of students and their parents, and strive to provide better services.

Then, the education and training industry faces such fierce competition, including the competition among the existing enterprises, the threat of new entrants, the threat of substitute products or services. Besides, there are two other influential competitions.

Bargaining power and bargaining power of downstream users...

And how to deal with development?

In fact, the real success is not only to cater for the needs of the market, but also to create "demand".

They take the lead in providing products that satisfy their needs, and firmly control the discourse power of the industry, thus becoming the leader of the industry.

The excessive influx of capital not only causes the above phenomena, but also increases the cost of teachers and the market.

Large and small institutions have greatly increased the number of practitioners in the training institutions.

Of course, the average level of teaching has also seen a sharp decline, and many markets are about to usher in a period in which supply growth exceeds demand growth.

Indeed, social background and national policies have led to the potential energy demand. However, business organizations can enhance the demand kinetic energy by influencing the consciousness, ideas and concepts of consumer groups.

This is called marketing.

Demand can be "created" and consumers can also be "educated".

To become a leader in a market segment of the education and training industry, we must learn to "create" the consumer demand in this field.

take

The slogan is completely implanted in the consumer brain. The above methods are not enough, and we need to carry out omnidirectional, repetitive and unified propaganda.

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