Paper Books Are No Longer "Favored". How Can Book Publishing Industry Be "Exclusive"?

At present, the Internet is changing people's lives at an unexpected speed and changing the pattern of traditional publishing industry.

With "

With the coming of the times, paper books are no longer as popular as they used to be, and the traditional publishing industry has encountered unprecedented difficulties.

In January 2016, Beijing held a forum on the marketing trend of book business under the background of "Internet + era". Experts here said that the book publishing industry is facing unprecedented opportunities and challenges. Especially how can paper books keep pace with the thinking of new generation of consumers?

A group of figures may directly reflect the changes brought by the "Internet +" to the book publishing industry.

According to statistics, in 2015, the mother's community electronic business "V store" with the nature of the media alliance has accumulated more than 2100 books on the shelves, of which 90% of children's picture books account for.

They adopt the way of "electricity supplier + community", and the sales volume of books exceeds 100 million yuan.

The famous Internet knowledge community, "Luo Ji Thinking", has sold more than 60 books exclusively through WeChat and other channels. Its annual sales rate has exceeded 100 million yuan.

In book marketing, some enterprises are still stuck to traditional ones.

This is why people can sell billions of dollars a year, but you are faced with the pressure of "closing shop tides".

Not only is the book publishing industry facing the problem of pformation and upgrading, but it is also not immune to the knitting and garment industry and the real estate industry. Large and small enterprises are struggling on the road of pformation. However, in the era of Internet information, various marketing modes emerge one after another.

All this shows that in the era of big data, choosing a correct marketing and promotion mode is very important. Good marketing promotion mode can often change sales channels, sales network pattern, and change the overall organizational structure.

Xiaobian believes that the pformation and upgrading of the paper book industry is the general trend of the era of "Internet +".

The new marketing models listed above are undeniable, but the huge capital behind the success is far from enough for many SMEs.

The road is not supported by huge funds. Is it a failure to pform?

The answer is, of course, No.

Because now companies have developed a simple, direct and economical marketing software -- global push.

The global push is aimed at the group of WeChat users that you are familiar with now, and you can start marketing with only 10 yuan in the initial stage.

Then, through the global push platform, the product and fans will be butted, and your product information will be sent out.

Let your product in WeChat circle of friends can be easily solved, one pass ten, ten pmission hundred, for the proliferation of fission type, let enterprise marketing become more simple and efficient, save a lot of middleman link, greatly saved the enterprise promotion and cost and cost.

At the moment of time is money, the global push customers are more concentrated, directly connect buyers and sellers, solve the Jingdong, Taobao and other e-commerce flooding and dishonesty, greatly reducing the paction time. In the era of rapid Internet changes, everything will become more rapid, convenient and simple and efficient.

Telephone number: 0351-2526322 he manager.