Micro Business Is Causing New Trouble: Cosmetic Companies Have Been Named Famous Micro Business Brands.

The market space is more difficult.

There is new trouble.

The near future,

The provincial food and Drug Administration issued a notice on the results of supervision and inspection of cosmetics manufacturers. 35 of the 118 cosmetics manufacturers found that they failed to fulfill their responsibilities for quality and safety.

Reporters noted that the well-known brand of micro business

And the brand of Si Bu group

All on the list.

The above circular said that on November 2015 16~27, the Guangdong food and drug administration carried out the inspection of cosmetics law enforcement in the whole province, mainly inspecting the registration and production records of production enterprises. A total of 118 cosmetics manufacturers were surveyed, and 35 cosmetics manufacturers failed to fulfill the main responsibility of quality and safety.

In the circular, the reporter found that 5 domestic non special purpose cosmetics that were picked up by Guangzhou Qiao ten year old biotechnology limited company were lack of product safety risk assessment report for archiving and archiving data. 2 products made by Guangzhou Dai Lai Mei Cosmetics Co., Ltd. were tested for non special purpose cosmetics, and the product label labels were not standardized.

The two companies were ordered to be corrected by the Guangzhou food and drug administration.

According to reporters, Qiao ten years old and Dai Lai Mei early all started with mask products.

In addition, 33 companies such as NIVEA and Guangzhou hi Di Group Co., Ltd. were also named.

Business information shows that Guangzhou Qiao ten year old Biotechnology Co., Ltd. was founded in February 2015, the legal representative is Wu Bin; Guangzhou Dai Lai Mei Cosmetics Co., Ltd. was founded in March 2011, the legal representative is Wu Zhaoguo.

Both Wu Bin and Wu Zhaoguo are red men on the Internet. They are regarded as the originator of many micro business practitioners. The myth of the riches in the short run is regarded as inspirational stories.

Now, Dai Lai Mei has sold not only mask, but also facial cleanser, essence and other cosmetics.

An industry insider said that although the micro business has not been as popular as before, the brand like the Dai Lai Mei can still take advantage of its influence.

Microblog "big brother" was named, reflecting the micro industry many non-standard issues.

Micro products, products, mask is a frequent problem.

In April 2015, after 90, "net red" Zhou Menghan was exposed by the media after studying abroad to build "net red" status, accumulated 100 thousand fans and sold mask, and also developed offline, claiming to earn nearly 8 digits per year.

And her three face mask has made some buyers almost destroyed.

"Take the name of a tall company, then register with industry and commerce, product design, and buy ready made mask OEM. Many micro businesses did this before."

The industry insiders said that most of the brands and manufacturers were disconnected in the early stage of barbaric growth.

In the Baiyun District of Guangzhou, a large number of small manufacturers of mask processing are gathered.

The third party WeChat marketing platform, micro communications CEO Wang Yi, once told reporters that the production cost and packaging cost of the mask are very low, basically around 2~3 yuan. The bigger the output, the less the fixed cost is diluted to each mask.

But the product of "tall and tall" is doubled after the agent has been doubled by agents, and the lowest price has reached 30 yuan.

In April 2015, when CCTV exposed the "toxic mask", it also mentioned that Guangzhou Baiyun District has a large number of cosmetics OEM company to provide a full range of product solutions.

Wu Zhaoguo also confessed to the media that most of the micro business brands had no R & D, no matter the quality, they were completely handed over to the upstream manufacturers instead of only the channels.

In the eyes of Wang Yi's representative, the lack of quality assurance mask is the key to causing micro businesses to encounter Waterloo.

Pei Dapeng, a responsible person in charge of the distribution platform, told reporters that micro dealers should influence the consumers around the world through word of mouth communication and trust in social networks.