Interpretation Of Outdoor Brand Marketing Promotion New Tricks

The continuous market downturn has forced outdoor goods companies to make more changes. Through three-dimensional marketing system, a complete outdoor ecological closed-loop has become a new tactic for many outdoor brands in marketing promotion.

NORTHLAND, a new brand spokesperson Wang Luodan, hopes to fully explain the concept of brand's "go along with the heart" and encourage consumers to listen to their inner voice and return to the true nature. At the same time, they will lead more outdoor enthusiasts to appreciate the excellent outdoor technology and products, and enjoy the freedom of outdoor sports.

What is more important is that NORTHLAND launched the activity called the "heart Walker program". The consumers participating in the event will have the opportunity to go to Austria with Wang Luodan and feel the cultural journey of "the best place to go".

People in charge of the NORTHLAND said they hoped to promote the brand outdoor activities through the image spokesperson, and organize some outdoor activities with special characteristics.

The development of the outdoor brand and the environment will not only be limited to the field of shoes and clothing, but should be penetrated into the consumer community with unique culture, subdivision products and creative outdoor tourism services.

"At present, the development route of outdoor brands has become more and more clear. The front brand has basically established the line of" outdoor sports + fashion tourism ", which is reflected not only in products, but also in products.

The re combing.

Hou Lidong, the industry insider, said that these brands first made a clear distinction on the product line, one on outdoor equipment or outdoor sports events, and the other on the other side was the outdoor products of fashion tourism. Secondly, they planned outdoor footwear and outdoor tourism, clubs, websites and other peripheral industries on the product line according to the strategic development plan, which were the beginning of the blowout of outdoor economy.

And from

CAMKIDS can also read a little bit on the development track.

From imitation, follow up to independent innovation, the style of CAMKIDS has changed dramatically in the past 6 years. It not only satisfies consumers with diversified products, but also extends to children's outdoor related industries.

"I hope that the future CAMKIDS is a teenager outdoors layout and resource integrator.

CAMKIDS will set up a platform to enable all resources to play their full role on this platform, give full play to the charm of Ming Wei CAMKIDS capital platform, and make full use of CAMKIDS's own advantages to integrate the resources related to youth outdoor.

For example, children's outdoor bases, boy scouts bases, and other outdoor related industries are all we need to make use of, which are closely related to the outdoor economic ecosystem.

CAMKIDS brand owner, Mingwei shoes and Clothing Co., Ltd., general manager Hong Qinming said.