Ferragamo Embedded In REID High Technology

Since last year, the boom of luxury goods and counterfeit goods has not been dissipated this year.

In order to minimize the negative impact of the brand, how did the big players fight against fake products? Ferragamo recently revealed the secret of its counterfeiting.

Although it is not willing to admit the impact of digitalization on fashion, Ferragamo still chooses digital high technology as the main means of counterfeiting.

It is reported that

Will be in

And the RFID tag embedded in the handbag, which is known as RFID, is a high-tech bar code technology that recognizes and tracks specific targets from food to weapons.

Does that sound like a sense of future? Ferragamo has slowly implanted this technology.

Women's shoes and leather products.

Interestingly, Zara, the fast fashion giant, said it would use RFID to manage stores in the future.

What is the outcome of the future high-tech and luxury goods? Whether luxury or not, the luxury of going down the altar can no longer rely on traditional skills to base itself on the present era.

Seeking mutation is the permanent solution.

Although the concept of fake is not new.

But for the counterfeit goods market with frequent leather goods, it is undoubtedly a heavy blow to rely on leather goods business to complete the luxury brands of the main categories of enterprises.

Therefore, how to combat counterfeiting has become a strategy for the luxury goods industry.

This Ferragamo chooses to embed RFID into the product. In terms of brand, it is considered an innovation, but on the other hand, the advent of high technology has quietly infiltrated their core with a gesture that even the brand is irresistible.