Red Dragonfly Complied With The Upsurge Of Supply Side Reform.

Just past 2015, yes.

Shoe Limited by Share Ltd is worth a year in history.

This year, Zhejiang Red Dragonfly

Limited by Share Ltd successfully listed on the Shanghai stock exchange, fluttered to the capital market and embarked on a broader journey.

Listing also means a metamorphosis.

In this pformation, the Red Dragonfly complied with the upsurge of supply side reform, further completed the pformation of the role of the traditional footwear manufacturer, and extended the "smile curve" to be more colorful and moving.

Technological innovation to enhance R & D capability

In 2015, the Red Dragonfly research and development team grew continuously.

At the beginning of the year, the Red Dragonfly postdoctoral workstation ushered in the first inbound personnel of Sichuan University, the Zhou Jin post doctoral fellow of Sichuan University. At the end of the year, at the thirty-third International Federation of leather chemists and Chemists Association, academician of Red Dragonfly academician workmate Shi Bi was awarded the highest prize of IULTCS technology.

And the market is well received: the whole bow supporting anti twist business shoes, boosting speed walking shoes, last bottom combination optimization lightweight business shoes, cork core memory high heel shoes are rated as "new products of the province"; slice air bag shoes, trenches and snow skid shoes are rated as "new provincial science and technology products"; slice air bag shoes, full bow brace business shoes, booster speed walking shoes, last bottom combination optimization light business shoes, ditch bottoms snow skid shoes are at the leading level in the country; full bow brace business shoes have won the 2016 provincial excellent industrial new products (New Technology) three prize. Red Dragonfly new products get commendation from relevant departments

In June, the Red Dragonfly selected "root" obtained 2015 "genuine leather logo Cup" Chinese footwear.

The competition professional group women's shoes silver award was selected by the China Leather Association to participate in the 2015 International Footwear Design Competition (IFDC) to win the women's shoes championship of enterprise group.

Brand activities enhance corporate image

2015 is the twentieth year of the red dragonfly.

In August 19th, the Red Dragonfly held another "fashion from the distance" in the Pullman Hotel, Wenzhou, to witness the glorious course of the 20th anniversary enterprises.

In from July 16th to 19th, "Thanksgiving 20 years, Red Dragonfly shoes culture tour" was held in Wenzhou. The company organized 27 Red Dragonfly VIP customers to visit the Red Dragonfly China Shoes Culture Museum, production workshop and shoe technology laboratory, and tour Yandang Mountain and Nanxi River, to narrow the distance and enhance mutual understanding.

In from November 13th to 15th, the Eleventh Zhejiang (Wenzhou) light industry products and 2015 international fashion consumption Fair opened at the Wenzhou Convention and Exhibition Center. The Red Dragonfly nest exhibition hall was stunning. The fashionable atmosphere design and excellent products attracted many visitors to stop and watch.

Steady development to enhance comprehensive strength

2015 is a year of steady development of red dragonflies.

In July, by the provincial electricity supplier Promotion Association, the express Association and other 2014 annual "100 hundred electric business" award results announced, Zhejiang Red Dragonfly Agel Ecommerce Ltd ranked the top ten in Zhejiang province online retail sales.

In the 2015 China real leather logo / luggage / children's shoes Top Brand Awards ceremony, red dragonfly children's products company was awarded the 2015 outstanding brand of Chinese children's shoes.

In November, the Red Dragonfly Shang clothing company joined the program produced by Guangdong TV station. The Red Dragonfly skin was integrated into the blockbuster release of the PK show "Chen lie fan".

Chen Li Fan, with the form of variety show, demonstrates the basic rules and standards of display and display of shoes and bags.

"Four wheel drive" to achieve future goals

2016 is the first second years of Red Dragonfly's twenty years. Qian Jinbo, the chairman of the company, said: "in the future, Red Dragonfly will become the most skilled brand retailer of Chinese footwear (accessories), and achieve the strategic goal of quality, service and product experience industry first, retail retail efficiency industry first, and domestic market share three."

Through combing strategy, red dragonfly identified three core competitiveness: product R & D capability, quick response capability of whole industry chain, and retail capability of service experience.

"Four wheel drive" to achieve strategic goals: first, talent driven.

In the future, we will establish a scientific talent assessment standard, vigorously introduce external talents, cultivate the survival of business managers, and two is organization driven.

Build small team organizations, such as red dragonfly digital intelligent incubator, red dragonfly new life, red dragonfly custom hand-made workshop, etc. three is culture driven.

Shaping the "result oriented", innovative and practical work culture, shaping the natural and affinities of human culture; and four, mechanism driven.

We should take stock incentive mechanism to explore the partner mechanism.