Adidas Hopes To Become "China'S Best Sports Brand" In The Next Five Years.

The revival of the domestic sporting goods industry has arrived.

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After realizing the annual sale of billions of billions of dollars,

China also announced that it has completed the "Five Year Plan" formulated in 2010. Adidas's market share was only fourth fourth years ago. In the next five years, Adidas hopes to become "China's best sports brand", in addition to gradually narrowing down.

Apart from the distance, Adidas must also face up to the pursuit of local brands.

Excluding the exchange rate factor, sales growth in Adidas Greater China increased by 17.7% to 2 billion 469 million euros in 2015, due to the growth driving force of sports performance series and sports fashion series.

Greater China is Adidas's third largest regional market, with net sales only behind Western Europe and North America.

However, in terms of growth rate, the Greater China region is far ahead of the growth rate of 17.4% in Western Europe and 5.3% in North America.

Gao Jiali, managing director of Adidas Greater China (Colin Currie), said in an interview with the Beijing Commercial Daily reporter that as of 2020, the "Li Xin" strategy continued the "2015 way" plan in the past five years. The growth in the future will come from four major consumer segments, competitive sports, sports and leisure, outdoor and children.

For the 2020 sales target, Gao Jia Li said that there were no specific sales figures yet, but the number of stores was expected to reach 1.2.

At present, Adidas has nearly 9000 stores in nearly 1000 cities in China, and in 2010 only 500 cities were covered.

Over the past five years, the number of Adidas stores has increased by no less than 500 per year. According to the strategy of "Lixin", the number of new stores will increase by 600 in the future. This also means that Adidas is expected to become the first sports brand in China with 1 stores.

In 2010, Adidas ranked only fourth in the Chinese market, not only behind Nike, but also behind the local brands, Lining and Anta.

At present, Adidas not only overfulfilled the target of 2 billion euros set up in 2010, but also narrowed the gap in the Chinese market share with its old rival Nike.

According to the data provided by Adidas, the market share of Adidas and Nike in 2015 was around 12%.

The distance from Nike is approaching, but Adidas is behind the army.

Anta first disclosed last year's performance at the end of last month, and achieved 11 billion 126 million yuan in 2015, becoming the first domestic sports brand to sell in China.