"38 Quarter" Incarnation "Girls' Day" Women'S Clothing And Other Products Sold Well.

The new year's upsurge has just passed for half a month, and the major businesses are holding on to the first festival "the 38 quarter" after the new year.

Reporters in Rongcheng shopping malls found that "women's Day" almost three words, replaced by "Queen's Day", "goddess Festival", "

And so on.

It is understood that female customers have always been the main consumption force of major shopping malls, so the annual "38 women's Day" promotion has always been the most important promotion node in the first half of the business.

It was found that cosmetics, accessories, clothing and small household appliances in the 38 quarter were the main products.

Businesses are also offering preferential activities to attract customers.

"38 quarter" incarnation "goddess Festival" "Queen's Day"

Reporters in Cangshan, Fuzhou Wanda Commercial Circle found that the 38 and women's day can not be seen, more are replaced by "Queen's Day", "goddess Festival", "women's Day" and other names.

A clothing store manager told reporters, 38, women and other words have already passed, the name of the queen, goddess can attract female consumers.

It also broadens the age of consumers, attracting more attention from unmarried women.

Ms. Huang, who is shopping, feels that 38, women's vocabulary is not pleasant, and goddess Festival can arouse their own goodwill.

Many businessmen put the "62% off" brand in the conspicuous location of the shop entrance, and more businesses launched "38 quarter" price concessions, membership scores, exclusive gift boxes and other forms of preferential activities.

Rongcheng's major shopping malls value "the 38 quarter".

It is understood that the major shopping malls in Fuzhou have launched preferential activities.

Dongfang department store

5 folded, VIP full gift brand underwear cash coupon, 100 yuan cash coupons and other gifts; Cangshan Wanda Department launched the spring and summer new products 7 fold; Ocean World store spring clothing 6 fold up, the highest gold minus 50 yuan, on the 8 day, the total consumption of 1500 yuan to send a limited amount of 300 yuan cash coupon.

The East hundred Yuan Hong shopping plaza also opened a 18 day "spoiled Queen's festival and the spring cosmetics Festival".

During the event, 3.8 of the ten thousand pieces of merchandise in the Plaza were folded up, and the consumers could get the opportunity of Korean romantic double person travel. The consumption limit of the department store was 5% off. This Monday, there is also a WeChat payment limit of 2% off discount.

Wangfujing department store spring cosmetics Festival has also been launched, 8 days ago, the cosmetics category of 300 yuan was set down by 50 yuan, and 1200 yuan was set aside 200 yuan.

Jewelry, cosmetics become hot spots

Reporters interviewed yesterday in a large department store in Taijiang District, seeing that the "goddess Festival" promotion of a famous cosmetic brand has already started. Customers can spend a certain amount of money on the "tight", "body shaping" and "nursing" packages.

According to the sales staff of this store, this year's "38 quarter" sales promotion is indeed much higher than the past in terms of discount. It is estimated that the single day sales volume during the promotion period may be even higher than before the Spring Festival.

In addition to cosmetics, women's clothing and women's accessories have also become promotional products for major shopping malls.

A person in charge of a clothing store in Taijiang said that during the 38 quarter, it will be a season changing period. The winter clothes in the store are doing a big clearance.