Clothing Is Very Suitable For Network Marketing Has Become The First Category Of Electricity Supplier.

The brand concept of consumers online shopping is weaker than offline, which is an opportunity for clothing brands without strong influence.

In order to achieve successful network marketing, enterprises in the case should do four things well:

First, make good product positioning.

Product quality is the foundation of enterprise survival. This should be unswerving. At the same time, the product should work hard at cost performance, and be positioned as a brand product with superior quality / price ratio.

To this end, we must select and compete with our main competitors and create competitive advantages in terms of product quality.

Second, the construction of official online shopping mall.

We must build a brand exclusive shop, which is not afraid of brand and can be accumulated step by step, but it can not be without brand awareness.

Creating a well-known online clothing brand is more likely to make a brand than the online offline market.

The purpose of building an official online shopping mall is to create a network brand image communication base and play a showcase.

And service functions.

Third, be an online distributor rather than a direct distributor.

The development of licensed distributors for professional clothing stores, sharing of products, services and information with distributors, and online direct selling by distributors.

Of course, self owned network brand franchise stores can also carry out direct retail business, but they should coordinate sales prices with other Franchised Distributors.

Fourth, formulate a good distribution incentive policy.

For example, according to the scale of the purchase price to provide price discounts, according to the scale of sales incentives to provide rebates, encourage network distributors to enter more and more sales.

In short, products should be positioned as the most cost-effective products, which is the most appealable to network distributors.

Nowadays, online stores pay great attention to honesty and credit accumulation. As long as the product quality is good and the profit space is large, they will become the first brand.

Jia Changrong, Jia Changrong, the chief adviser to the fisheries marketing advisory body

Build three dimensional network marketing system

It is suggested that the enterprise be divided into four steps:

The first step is to choose the third party platform.

The cost of self built platform is too high, so with the help of the flow and mature third party platform, it is necessary to have its own network shop, which is equivalent to the network base or base area. At the beginning, it can choose a platform, and then expand it to other network platforms after being mature and stable.

The second step is to study the similar products of the third party platform.

If you choose Taobao, you need to study products similar to Taobao on your own. These products will come directly to you in the future.

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We should study their location, concepts, prices and copywriters.

We can see more about the better sellers in similar brands, study their related information publicity and other successful promotion and service experience, and learn from others' successful experience in fast learning.

The third step is to make clear the positioning of clothing, do well the concept and content.

After studying competitors' products and similar best-selling benchmarks, we should combine the understanding of target customers and make clear the brand concept of their clothing, including positioning, brand core values, slogans, etc., and pform these core contents into descriptions of commodities.

In the network channel,

It is your language description that moves them before you buy them.

Copywriting should clearly express the USP (unique selling point) of the product.

The fourth step is to form a three-dimensional network marketing system.

Relying solely on the third party platform to wait for customers to come to the door, this kind of network marketing is actually of no value.

After the third party platform shop has been built, the company needs to expand its network dissemination.

We can spread the well designed content through various channels, such as official website, blog, podcast, Baidu post bar, micro-blog, WeChat, forum, community and so on. The purpose is to draw traffic to our online store.

The spread of this time mainly expresses three aspects: who I am, what benefits the customers can come to the shop, and how the past customers evaluate our products.

In this way, a three-dimensional network marketing system with multiple channels around one core has been established.