How Do Successful Shoe Dealers Practice?
The same thing, different people do, the results are often different, are mixed.
footwear industry
For many years, what kind of dealer do you calculate?
Failure dealer analysis
1, support type:
Support me on the purchase, do not support me not to buy; support me to do activities, do not support me, do not activities; support wages, I look for salesmen, do not support me, do not find salesmen, support me to run the business I run, do not support me can not run.
Passive type is equivalent to being eliminated.
2, after-sale incompetence:
They do not have professional after-sale personnel, do not understand after-sale, nor are they willing to contract to others after sale.
A little bit of small problems often turn into big problems.
Often blame the product quality defects, there is no way to effectively handle customer complaints.
3. Waiting type:
All day sitting in a shop like a white-collar, I don't know the changing geometry of the market. All day looking at the computer fighting landlords looking at boring videos and news, and thinking that the name of a day is big enough to make money.
In fact, he did not know that success needed to be accumulated.
4, complaining:
His lips often say: "now the market is not good," "in the past two years did not do well in the first two years", "it's raining today, no one", "noon is hot no one", in his mouth nagging every day is negative, decadent, lazy language signals.
I only knew I sighed and I didn't know how to track the market.
5, drag type:
It takes several months to do anything. It takes a few months to choose a brand, to discuss 10 individuals, to start late, to delay activities, and to delay in recruiting.
Investigate Market
The employees do not want to waste a penny.
In fact, they are making excuses for themselves.
6, the light is not practicable:
Some customers will say that a set of sounds sounds right and logical and common sense. It has been said for many times and for many years, but there is not much practice. Even if it is action, it is only a tentative attempt to stop it, without any effect, and then you find that he is still talking there.
7, the price is too sensitive:
The sensitivity of price is higher than that of everyone. As long as you set the price, he will think highly, because in his mind, only cheap is good.
He never thought that if all profits were multiplied by 2, a product with a price of 20 yuan and a product with a price of 200 yuan would be more profitable.
8, the way of thinking is chaotic:
In fact, he did not even have messy thoughts. Instead, he secretly recorded and went back to practice as the market went with the tide, or heard something. In the process, he did not need to consult with others.
In fact, what he needs is to communicate with more people and truly understand the needs of customers.
Successful type
Distributor
Analysis
1, set up a sales team type:
First class dealers build teams and expand scale; second class distributors do marketing and strategy; three dealers sell products and price.
He attaches great importance to the cultivation and use of talents and boldly introduces talents.
They do not care about the loss of short-term interests, nor do they care about their wages exceeding their loved ones.
2, clear target type:
He knows his market, schedule, time and way very clearly, and through some feasible measures to effectively achieve his own goals and implementation plans.
He gradually decomposed the big targets into numerous small targets and broke them one by one.
3, pay attention to store image:
He is particularly sensitive to doorways, image walls and exhibition stands. He pays attention to details, has his own requirements, and is partial to perfectionists.
4, know where the profit is:
Do not care about the overall sales volume, pay more attention to the source of profit. He is always afraid that by the end of the year there will be no money in the account time account. He knows where his profit source is.
5, do not give up easily:
He will not give up his choice. He will cooperate with you for 2 years, 5 years or even more than 10 years. Whatever he does, he will follow you.
He actually supports a person.
He will continue to support and follow you.
6, obscurity:
Rarely heard of him, but he did a good job, every year can achieve the basic sales task, many small problems are themselves to solve, and big problems in his eyes is not a problem, can also be solved.
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