Store Managers Should Grasp The Skills Of Store Growth.
A talented store manager, coming to a new store, will surely start with the following aspects, and gradually find ways to improve sales and change the current situation, instead of simply thinking about improving sales quickly.
To understand the growth of clothing stores, four important points are important.
Observation is divided into internal and external.
Internal observation is to observe the store layout, salesperson status and customer flow. Only by grasping these internal information, can we find the store.
advantage
And weakness, which is the strength of our store, which is the shortcoming of our store, which needs the support of the superior leader, which needs rules and regulations to restrain and improve.
External observation is to know the location of the store, the class and the strengths and weaknesses of the main competitors, and then make a list of the observed phenomena so as to be clear at a glance.
Carefully consider the problems existing in the internal and external environment.
Only when we find the problem, can we find priorities and find out which one to solve first and then which to solve.
Then, we should exert the power entrusted by our superiors and carry out the development of store work in a solid way.
Management
Towards a new world.
Store from purchase to merchandise display, from pricing strategy to marketing steps and so on have been solid, details are no longer a problem, why not worry about sales can not rise, why worry customers do not come, do not worry about your ability is not recognized? Under the leadership of your store, steady and steady progress, compared with taking office, the three axe is much stronger.
If after three moves, the store itself is not strong, the subsequent development is powerless, finally for the shop loss to pay the bill or oneself.
Since the question asked, "how to improve quickly?"
Sales performance
This indicates that the industry and location of the store are not monopolized, but there is market competition.
Now that there is competition, we must stand at the angle of the company, the customers' angle of the station and the competitors' point of view, and ponder the countermeasures.
Business should be more positive, less skew, less dynamic, because market competition is a "protracted war".
If we only want to adopt some radical methods in order to increase sales quickly, the last one will be ourselves.
I remember a shopkeeper once said that such a phenomenon is that when new appointing managers take office, they use the evil tactics of buying gifts, shocking and other self injury to compete for tourists. Finally, because of their strength, they are unable to compete, and their competitors are not knocked down.
This outcome is not the result of first strong self, the wrong way.
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