Net Report: CHIC2016 (Spring) Ten Highlights

16-18 March 2016,

/CHIC2016 (spring) will continue to be held at Hongqiao National Convention and Exhibition Center (Shanghai), Shanghai.

China International Clothing and Accessories Fair (CHIC) was founded in 1993. At present, the exhibition area is 100 thousand square meters each year, exhibiting more than more than 20 exhibitors and thousands of brands from more than 20 countries and regions. As the most influential and influential clothing and apparel brand Expo in Asia, CHIC has been constantly innovating in the light of industry and market changes and growing together with Chinese clothing brands.

As a promoter and witness of Chinese clothing brand and market development, after moving to Shanghai in 2015, it extended the exhibition function in a brand-new form to enhance the service value.

Meticulous overall planning, green economy exhibition concept, comprehensive upgrading service system, practical and effective related activities, and professional quality exhibition partners will create a brand new exhibition atmosphere and experience for exhibitors and professional audiences.

Look at one, design power exhibition area -- original design is brilliant.

The design strength exhibition area will bring the brand of Chinese traditional fashion elements such as Shan Xi, Hua Mu Shen, MI Xi, Tuffcan and so on, together with the Private Secret, ANJAYLIA, Hebi cashmere Hee&Bee and other personalized brands to deduce the strongest voice of Chinese original design.

In addition, the original brand micro business exhibition area is also a part of the design power exhibition area, mainly for the clothing brand and processing enterprise mainly based on e-commerce mode.

Two, business travel

In the exhibition area, the men's clothing for young people is actively exhibiting. For example, the seven wolves will show the theme of wolf culture in the 2015 Milan fashion week. The red collar magic factory C2M mode will appear on the scene.

In addition, Lai Long Tang costume and valley curtain spring brand and so on will play an important role in the East.

Looking at three, the most beautiful woman exhibition area -- colorful women's clothing is infinite.

This will highlight the strategic adjustment of participating enterprises, highlight the marketing intentions of the enterprises, and focus on high-end positioning, fast fashion, lifestyle, special products and national cultural positioning.

Among them, many brands such as COCOON and other brands such as impression industry, Tencent, cache, cache and glamorous, cache cache, as well as nearly 200 brands from Japan, such as fashion lifestyle department store brand spa, designer brand TSOMIE.Z.

What is worth mentioning is that the bazaar, which owns its own brand and covers a wide range of professional vertical business platforms, will also bloom in the most beautiful women.

At the same time, the exhibition also includes two parts: the PURE SHANGHAI of British women's wear show and the new force of the growth brand, which jointly shows the new epitome of the women's clothing industry.

Look at four and go to the world exhibition area -- fashion trend

The fashion men's wear brand has reached a record high this year. The brand of Taiping bird Menswear, KM Menswear, magic fighter, Bi Sijia, Nine Way, set box, Nicole&Nathan, GSON and so on will be concentrated on the brand, and the fashion and personality tide brand, represented by Shanghai Jiaji's brand collection store, will not be outdone.

Five, the exhibition of leather and leather fashion upgrade

In this exhibition area, the fur ring cluster represented by Xinji, Haining, Tongxiang, Chong Fu and Tai camp has shown interest in CHIC, including eagle, LAN, bang, Wei, Hua Yan and Mei Gao.

Under the increasingly fierce competition, leather fur enterprises are paying more attention to the design and development, and actively explore the combination of fur and various fabrics to show the new fashion of leather fur.

At the same time, the Turkey National Pavilion also brought ALBERTINI, DERMA DERI, SENDERI and other famous brands, with an area of nearly 50%.

Through the invitation of China's children's wear industry's leading brands, the children's exhibition hall has achieved a strong return of the 14 top ten Chinese children's wear brands, and 32 Chinese children's wear brands are participating in the exhibition.

Exhibitors will also show diversified demand. Small star group, Barbara, green box and other exhibitors will pay more attention to the traditional channel sales mode of traditional shops.

Seven, ODM intelligent production exhibition area -- intelligent manufacturing is in the ascendant.

ODM intelligent manufacturing focuses on intelligent manufacturing, and will lead the pformation speed of "quality manufacturing" and "intelligent manufacturing". The "old faces" such as Yihua, Li Bai Cui, Paka, Hongqi, Yansha and so on are actively participating in the exhibition. New enterprises such as HUAYU, Kunshan creative, Hera trade, deer cotton, case card, thousand Chenhui, Yang Yang will also emerge. Export enterprises will turn their attention to the domestic market, and the pformation of original brand enterprises to ODM will also germinate here.

Eight, link the future exhibition area -- information technology will change the future.

With the coming of the information age, the future exhibition area will provide the most complete software information technology service in the whole industry chain according to the pformation of garment enterprises' demand for technology services.

Kai Shang technology, Qi Ji Yun Technology, Ji Qi model, snow lett photoelectric information software, solutions based software companies will soon be unveiled.

And famous machinery listed companies such as hawk, Weiss, cable blog, Styleshoots and so on, to build an exhibition area of intelligent manufacturing, and display leading technologies in many industries, such as single machine automation, industrial sewing automation, digital printing and inkjet painting, so as to meet the intelligent demand of clothing enterprises.

Nine, overseas exhibition group -- international fashion leads the trend.

Every year, CHIC's overseas Pavilion is also a very beautiful scenic spot.

In the "global fashion" exhibition area, mainly concentrated from France, Italy, Germany, South Korea, Brazil, Peru and other 19 countries and regions, more than 460 brands.

Besides clothing, it also includes exhibits, such as accessories, shoes, bags, and so on.

In recent years, CHIC and overseas countries and regions garment industry increasingly close communication.

The number of overseas exhibitors participating in the exhibition has increased year by year and the scale is also growing.

This year's "global fashion" exhibition area includes the Italy fashion brand exhibition area with perfect combination of functionality and artistry, the German Pavilion based on the best version of department store mode, the Hongkong fashion hall, which highlights the fashion and design exhibits, the French Pavilion and the first Holland Pavilion, which are mainly centered on high-end women's and accessories brands. It's worth mentioning that the Korean Pavilion, which has been exhibiting for five consecutive years, has been inspired by the good results of the previous exhibition. This year not only expanded the exhibition hall area to 5000 square meters, but also focused on 126 brands to participate in the exhibition so as to expect more orders in this year's exhibition.

It can be said that in the "global fashion" exhibition area, every outstanding overseas exhibition group can bring a better visual sense to the professional audience.

Ten, exhibition, exhibition, exhibition and Exhibition

CHIC- trend brand exhibition, PH value China International Knitting fair, PURE SHANGHAI British women's wear exhibition, GOFL shoe leather exhibition will serve as CHIC's "exhibition in the exhibition" to integrate brand resources.

The trend of CHIC- brand development has created the most fashionable, multi-level, multi echelon, multi mode fashion trend cards, and the activities of retro market, UMM Europe's first DJ live show and Korean wave star show area are looking forward to.

PH value China International Knitting fair brings together many famous brands in China, and the three wool knitting industry cluster will also focus on its appearance.

PURE SHANGHAI, the British women's wear show as part of the most beautiful women's exhibition area, will send out the fashion call of the international trend dress.

GOFL shoes and leather show will be unveiled with the exhibition tour of the decorating world. Danny bear travel, Sakya house, sweet velvet, famous brand products, Ping Shang pin, ashtra, Hao Fang and other fashion accessories brands, and overseas brands from Japan, Korea and India will bring colorful accessories. Creative market and GOFL show will also be launched.