2016 Spring Home Textile Exhibition: Department Stores And Home Textiles "Borrow Each Other"

In today's highly competitive market, there are not many exhibitions that can be combined to promote the development of the industry.

It is precisely because of this dedication to the exhibition standards, let China International.

It has gained more recognition from enterprises and spectators.

It is coming near the Spring Textile Exhibition in 2016. Another surprise came. According to the organizers, the exhibition attracted the arrival of nearly 100 department stores and supermarkets in the country, including lotus, east shopping, home run, Binjiang commercial building and China Merchants parity.

In recent years, in order to improve profitability and achieve differentiated operation, department stores are gradually pforming their business models, reintegrating supply chain resources, extending upstream to the industrial chain, increasing self mining business, developing private brands, carrying out deep joint ventures, and thus have new changes in cooperation with brands.

For today's department stores, the spring 2016 home textile exhibition undoubtedly provides a shortcut for them, because exhibiting not only helps them understand the development trend of the industry, but also finds their favorite home textile brand products.

Binjiang commercial building: more optimistic about strong manufacturers

Chang Wenxing, manager of Tianjin Binjiang shopping mall, who participates in China international home textile exhibition every year, is looking forward to the spring furniture fair 2016.

"I understand that there are a lot of brand enterprises that are suitable for shopping malls this time. I hope I can get some results in the exhibition.

"

In the eyes of Chang Wenxing, enterprises that can directly produce their own products are more attractive.

"Actually, I am more optimistic about my own products, not the products that are produced by agents. Such enterprises are usually large and strong, which is also my requirement for partners.

"He said.

Lotus: reserve resources for new projects

"This is the first time we participated in the Spring Textile Exhibition in 2016, which is full of anticipation and curiosity for the exhibition.

"

Zhou Jingzhu, purchasing manager of Lotus supermarket chain Limited, said that they wanted to know about home textile products.

And find a factory that can work together.

Zhou Jingzhu believed that now the market competition is intense, they need to look for the competitive brand.

"I hope to take part in the Spring Textile Exhibition in 2016. First, we can find some distinctive brands for the supermarkets that are in operation and form differentiated management. Secondly, we can reserve resources for new projects in the future.

"

Eastern purchase: introducing more mature brands

According to Chen Fang, assistant general manager of Shijiazhuang Oriental City Plaza Co., Ltd., for this spring 2016 home textile exhibition, apart from understanding the development trend of the industry, contacting and communicating with peers, the company is more inclined to introduce more mature brands and make good achievements.

"Our mission is to make a good location in the market and recruit good brands that are in line with the positioning.

Generally speaking, the introduction of new brands has certain risks, so we are more inclined to cooperate with more mature brands, preferably having a physical store, and a brand that has been operating for more than 2-3 years.

After all, the mature brand has stable operation system, strong market operation experience and high success rate.

"Chen Fang said.

Home run: there are four criteria for choosing partners.

Huang Hao, director of Hunan home run supermarket, took part in the Spring Textile Exhibition in 2016, in order to find a home textile brand that could work together.

"This trip is mainly aimed at finding some brands that are complementary to the original goods of the supermarket.

"He said.

It is worth mentioning that Huang Hao also made four criteria for brand partners. "I choose brands mainly from four aspects: first, product development meets market demand; two, it is consistent with the development strategy of supermarkets; three, it is possible to combine consumer behavior.

The four is to be able to follow up its brand.

"Huang Hao said.

China Merchants Department Store: looking for the best supplier

"This spring 2016 home textile exhibition is to find the supply chain!"

Zhao Fen, purchasing director of China Merchants parity Supermarket chain Limited, said that at the exhibition, we can not only read the fashionable and high quality products, but also grasp the market trends and trends in the forefront of the industry, and find the brands that we like.

"We have both department stores and supermarkets, and their demand will be different, but in general, the brands that can be settled must have some advantages in terms of overall strength, quality and service level," she said.