2016 Spring Festival To Promote The War, Cross-Border Electricity Providers Will Play What Tricks?

In 2015, after "black five" and Christmas promotion, most of them came to a large part.

After entering the "rest period" and entering the spring, every family needs a festival to activate consumers' shopping and energy storage, laying the keynote for the running of the new year.

What are the plans for the 2016 Spring Festival war? What will they do? What is there to say?

Jingdong global purchase: Spring promotion is the continuation of the "black five" war

Last year, "black five" made a great effort to buy a whole world of Jingdong. In this spring's big promotion, it is also unwilling to "slack off".

It launched its first "sea hoarding day" campaign on Friday, February 26th, and said it would launch "sea hoarding day" activities on different Friday after Friday.

According to Jingdong's global purchasing side, the idea of "sea hoarding day" comes from last year's "black five" marketing plan. It is hoped that every Friday will be "impatient" and make it a fixed "holiday".

In addition, it pointed out that the 1st anniversary anniversary of Jingdong's global purchase in April will continue to push this year's spring boom to its climax.

Ju Mei: besides beauty, mother and baby are also important positions.

Since February 22nd, jumei.com has launched the App terminal warm-up campaign, which lasted until February 29th.

On the day of the anniversary of "301", the rhythm of its biggest promotion reached its peak.

In addition to official micro-blog's red envelopes, Ju Mei also made a collection of star coupons, changing awards and other activities.

Compared with the tense atmosphere of price war in the past, this year, the 301 major promotional activities of the United States have produced many entertainment flavors.

It is understood that the 301 major promotional activities of the United States involve beauty, mother and baby, light luxury, washing, food,

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And other household products, covering overseas brands such as L'OREAL, Lancome, Australia, Jiabao, and so on, and set up 12 venues and 2 duty-free shops in different categories.

It is not difficult to see that since the launch of cross-border business, the importance of the United States to the mother and baby has been increasing, so that the mother and infant category has been supporting a great deal.

Shop No. 1: from women, set up "sea shopping" special.

It is understood that shop No. 1 launched the theme of "favors women's Day" promotion campaign in February 23rd and lasted until March 8th.

During the event, it launched diapers, beauty makeup, Chong Yin, department stores, sea shopping, food and other special occasions, and also set up the menstrual guide, Mommy praise, afternoon tea party and Yan Yan four characteristics of the venue.

It can be seen that the "sea purchase" special store set up by shop No. 1 echoes the spring war of cross-border electricity providers, while the goal of "women" is to welcome a good selling point of "38 women's Day".

Vip.com: take beauty makeup and compete with us?

Vip.com's Spring Festival is basically the same as jumei.com, and it ended in March 3rd.

During the event, vip.com produced four categories of beauty products, including facial care, care, fashion make-up and men's care, covering overseas cosmetics brands such as SK-II, Clinique, Estee Lauder, Lancome, and Yan Yan, and also set up four major themes: whitening, moisturizing, anti wrinkle and acne removing.

The biggest feature is that this time vip.com did not make an article on the superior product line clothing, but chose beauty makeup.

Coupled with the coincidence of time with the United States, many businessmen can not help but guess: is this going to be on the poly bar?