Starting A Business Is Not A Dream. Liuyang Sister Has Her Own Clothing Brand For Half A Year.

The idea of starting an enterprise in March 2015 is to create one's own.

。

In the second half of 2015, we opened up production links, registered trademarks and set up companies.

At the end of 2015, a high intelligence business team was launched to enter WeChat mall.

Entrepreneurship is still a hot word at the two sessions this year.

In this year's government work report, 13 talks about "entrepreneurship". It is proposed that we should continue to simplify administration and decentralization, provide convenience for entrepreneurship, and form a new wave of entrepreneurship. We should vigorously develop "public innovation space" and launch the plan of guiding students to start businesses.

Liuyang's sister Tao is a member of this wave of entrepreneurship.

Although she still has three months to graduate from Tsinghua Academy of fine arts, 26 years old, she has designed her dream with her boyfriend Du Siwei in a 100 square meter duplex building in Beijing. "Our idea is very simple. We design the most suitable and most comfortable skirt for young women of different sizes."

Half year, the "husband and wife shop" upgraded the brand clothing team.

In the morning of March 12th, I entered the studio of the East Fifth Ring Road and pushed the door of the studio with "single skirts".

On the table, books on design and marketing are neatly arranged, and the ready-made clothes and layers of fabric are echoed; the walls are black and white, and the world is diverse and orderly.

At first, it was only a "husband and wife shop".

In March 2015, Du Siwei, a fashion designer, sprouted the idea of starting an undertaking and told Tao Tao: "you are a skirt control, often running to buy a skirt to run countless clothing stores, wasting time and effort, and still can't find the money that you like, but I am just good at designing and making women's clothing, and want to be my own clothing brand."

The idea of starting a business can hit the nail on the head, but turning it into reality is not easy.

The lack of experience of the two opened up the learning mode: Dalian guy dusiwei began to study design, plate making and clothing production. In half a year, he practiced and became a "dress lady." and Liuyang sister Tao Jian often returned to the market, factories and various designer studios to find the right fabric while studying the operation mode.

"We want to combine modern fashion evening dress with customized fashion to provide modern skirts for 20 to 30 years of age with different occasions."

In Tao Jian's view, the brand they both pursue is not only the innovation of the style, but also the structure.

Clear and accurate positioning will undoubtedly speed up the process of entrepreneurship.

In the second half of 2015, Tao Jian and Du Siwei opened up the production process and registered the trademark and set up a company.

At the end of the year, the "husband and wife shop" joined Chen Wenzhe, a graduate of University of Cambridge, a member of the cross border designer, and experienced director of marketing Ouyang Yaochun, and upgraded to an official brand clothing team to enter WeChat mall.

"Dusiwei tube products, I am responsible for platform operation, promotion of brand culture and so on."

Tao Jian laughs that the division of labor is clear, and it is a typical "male and female leader".

For the first time, 20 thousand of the visits were obtained.

In February 19, 2016, after six months of precipitation, Tao Jian and Du Siwei launched the first phase of the new product.

The activity is launched on the service number - looking for 100 dream sponsors.

"We were all nervous and anxious when the news came out, because fans and attention were almost zero at that time."

Du Siwei and Tao Heng, who held their breath, felt unbelievable when they heard the order. "First order, 9 orders!"

After that, the figure continued to rise.

"On the first day, a total of 40 pieces were sold, and several single items were missing, and the number of visits was twenty thousand."

The whole team is very satisfied with the results of the first battle. "Staying up all night and packing is in a state of excitement."

Up to now, in less than a month, 92 customers have bought the "single skirt" through WeChat mall, and have become sponsors of brand dreams, and fans have increased from zero to nearly 1000.

"This is undoubtedly the determination of the sea spirit needle to help us achieve our goals."

Tao Jian said that according to market feedback and research, the team has set goals for this year: online Tmall and Taobao, building a brand official website, and entering the designer buyer's shop.

For the product, the idea of this young team is full of diversity and artistry.

"We will launch different styles of products with festivals and audiences."

Du Siwei said.

It is learned that Liuyang summer cloth is a special fabric made of ramie as raw material.

Du Siwei showed great interest and said: "next time we go back to Liuyang, we will buy a piece of summer cloth to study it, hoping to make a new product with unique style."

Du Siwei said, "in the future, when the time is ripe, the production and sales channels are relatively stable, and they can go to Liuyang to develop and specialize in design."

Dialogue between characters

"Create products that you like for a particular group".

Why do you decide to start a business in Beijing, and how do you view entrepreneurship?

Tao Jian: I have been studying in Beijing, my classmates and friends have been in Beijing, and I have accumulated some resources here. And Beijing is also a fashion capital. There are many new ideas.

The idea of starting a business is already there.

As a graphic designer, I once went to a design company for internship, where I just expressed the design of others' ideas, and had no self at all. This is not the life I want.

Secondly, entrepreneurship can learn a lot. In the process of practicing dreams, we have explored, communicated and coordinated, and learned a lot of things that are hard to learn in universities. This kind of training is a valuable experience.

Du Siwei: it is a very exciting and satisfying thing to see one of the clothes that you have designed in your own air and appear on the model.

My starting point is to make a brand with my own style, and create products that they like for a particular group.

Entrepreneurial face

"Came to Beijing in 2009, and began to drift in 2013.

He has done research on aircraft and missile engines, and then sold them to the consulting industry.

Now the pace of life is super fast, basically working overtime every day until midnight, although it will feel very hard, but I love this industry, every time I receive sincere thanks from my customers, I always feel that my effort is worthwhile.

Liuyang is very small, there is no Beijing metropolis of all kinds of hustle and bustle, but in this small place, there are green hills and clear water, the penetrating air, my living parents, and the beloved girl.

I think it's time to go home and get back to where it started.

Gong Tai, 26 years old, huaichuan people in Liuyang, who came to Beijing for 7 years.

"Liuyang is the place where I was born and raised. It's my hometown.

Like most of the wanderers, they dreamed of coming to Beijing from their hometown.

In the twinkling of an eye, in Beijing has spent more than ten spring and autumn.

My first stop in Beijing was in Zhongguancun, and I was later pferred to IT.

Since 2010, we have been engaged in the evaluation of social organizations. In the past few years, more than 500 organizations have been investigated and evaluated. In 2015, I organized a team to evaluate 130 military institutions. This work created a comprehensive assessment of the third party assessment institutions, and evaluated all the subordinate institutions in a government department system.

Although the work is small and effective, I always miss my hometown's air and hometown water. My roots are in Liuyang.

Tang Wang Cheng, 35 years old, Liuyang Jingang people, came to Beijing for 12 years.