Wu Jianmin: The Recession Of Saving Clothing Exports

During the Spring Festival holiday this year, Wu Jianmin, chairman of Shandong sulang clothing and apparel Limited by Share Ltd, led the team to Las Vegas.

When the festival is new year's day, a group of pedestrians are not fake. They take their 5 women's clothing brand products to the MAGIC international clothing and accessories fair, and test the water export market.

This is the first time that he has entered the apparel industry for 15 years and is also the first attempt to undertake foreign trade orders.

Wu Jianmin believes that even if the external environment of the market is not satisfactory, there will always be people who live well because "opportunities are always left to those who are prepared."

Wu Jianmin's determination to enter the foreign trade market is beyond the expectations of many friends around him.

Because a few years ago, Wu Jianmin still had a negative attitude towards entering the foreign trade market, let alone the international economic downturn in recent two years has brought great difficulty to foreign trade.

Nowadays, when many foreign trade enterprises are faced with difficulties, he takes the company into the overseas market.

Not expected, the first day of the exhibition welcomed the opening, sulang received the Canadian women's clothing orders.

"On the first day of the exhibition, orders can be received, and our feedback from the outside world is not bad. At the same time, we also find that foreign buyers react faster, so long as they identify the right suppliers, they will never drag on."

Wu Jianmin said, "this is a comprehensive exhibition. There are many enterprises in the world and what styles of clothes are available. Therefore, the SOURCING AT MAGIC international production and processing exhibition area in Las Vegas Exhibition Center is selected.

The exhibition area is mainly targeted at the professional exhibition area of large retailers and brand wholesalers, attracting a large number of Chinese enterprises. It is also the fastest growing exhibition area of the exhibition, and the success of Lonon's first division is also expected.

As of the end of the exhibition, he has worked with 8 clients from Holland, Canada and the United States.

For such a reverse thinking, Wu Jianmin believes that the accumulation of Shu Lang has made him rational judgement of the position of enterprises in the global industrial chain.

One side,

In recent years, through a series of initiatives such as expanding factories, developing new brands, upgrading technology, and building market network, we have further strengthened the strategy of making independent innovation of domestic demand brand, and realized the closed loop development of industrial chain.

On the other hand, through mergers and acquisitions, mergers and acquisitions in the capital market, some international brands can be acquired directly to achieve full internationalization.

He has made bold use of foreign processing capabilities and design capabilities to serve Chinese enterprises and change the pattern of Chinese services for foreign brand enterprises. Instead of simply introducing foreign brands as agents, Chinese brands to overseas and OEM, a comprehensive fashion company's goal has been gradually realized.

Almost at the same time, as an old foreign trade, Yin Guoxin, chairman of Jiangsu CHENFENG Group Co., Ltd. is busy making orders in China.

In an interview with China textile daily reporter, he gave such a set of data: in 2015, the clothing export of CHENFENG group increased by 10.17%; in January this year, before and after the Spring Festival, clothing exports increased by 48.36% compared with the same period last year.

The reasons for the growth of orders,

The performance is very indifferent: "this explosive growth is partly related to the adjustment of our customers' needs, product varieties, categories and grades. On the other hand, we have a reasonable layout, which is related to our order and has no causal relationship with the market environment."

"We mainly deal with the three major export markets of Japan, the United States and the European Union."

Yin Guoxin introduced to the China textile daily reporter, "from the raw material procurement, processing of surface accessories, product design, product production, order processing and so on, gradually formed a closed industrial chain development mode.

In terms of product structure, apart from fur and knitted parts, we mainly manufacture woven fabrics, with a monthly output of 5 million ~600 pieces.

According to Yin Guoxin's experience of deep ploughing foreign trade market for many years, no matter how the external environment and internal environment change, as an enterprise, we must do well in three aspects.

The first is to strive to improve the quality of products, whether it is the Internet or "Internet +", consumers ultimately consume products, the second is to consider how to improve production efficiency, can effectively save costs; third is to consider how to improve themselves, to better meet the needs of customers.

Based on the above three considerations, the morning wind group has reformed the demand changes in the three major markets of Japan, the United States and the European Union, and has further increased the price performance ratio of products from aspects of developing new products to new products, improving product quality and quick reaction.

For the general concern of the industry's overall decline in exports, Yin Guoxin believes that from a macro point of view, the total volume of the global market has not changed much.

In recent years "

"The strategy has led to the shift of the textile and garment industry to Southeast Asia, including Vietnam, Kampuchea, Burma and other countries. It is bound to break up some of the shares. This is a normal phenomenon.

From a microcosmic perspective, we are not optimistic about the export situation.

In Yin Guoxin's view, no matter what decisions the enterprise makes, it must list a reasonable and reasonable reason. Now, some enterprises do not analyze clearly where their core competitiveness is, where they blindly turn around or turn inside out, which also has a certain impact on the whole export situation.

In Wu Jianmin's view, "the traditional thinking in the past does not do domestic sales and does not do foreign trade in the domestic market. This traditional thinking should change."

Enterprises should take a broad view of the world and put themselves in the global supply chain. At the same time, enterprises must also have multiple functions, especially brand enterprises. They should not only be able to make brand processing, but also be able to make stylish products.

Enterprises should fully tap the potential of "made in China and create in China", just as we can not simply separate "Internet + entity" and "foreign trade + brand".

Wu Jianmin said.

In this regard, Wu Jianmin also very much agree.

He believes that if we do not solve a series of problems such as exchange rate, RMB integration, labor costs, tariff reduction, overcapacity and so on, the traditional mode of foreign trade will face impact.

China's manufacturing must have the most critical core value, and the full industrial foundation is China's biggest competitiveness, which goes beyond the cost of cheap labor.

The dividends brought by cheap labor will disappear sooner or later. To use this golden stage to accumulate technical and hard strength is the key to long-term stable and healthy development of China's manufacturing industry.