Retail Stores Have Bid Farewell To The Era Of Scale.

After the closure of Carrefour's Jinsha store, another big retail store closed business in Guangzhou.

With the increase of labor cost in the first tier cities, the retail stores have already bid farewell to the era of scale.

In addition to the addition of hardware facilities such as restaurants, amusement parks and so on, Maori high, a convenient store with multiple value-added services, is becoming an important pformation direction for retail enterprises.

How to upgrade and pform the old shopping mall? For this reason, the head of the first Yong Wang Meng Le City in Guangdong Province, who has just opened in Panyu, said that the company has always been on the line of fashionable family consumption. "When we are under the pressure of economic downfall, we are more resilience than ordinary luxury department stores."

The official said that for the entire retail market, it should return to mass consumption, which is also the idea that some business tycoons are gradually changing.

At the same time, when competing with an opponent, the emphasis should not be placed on the word "shopping", because each commodity is very much the same. The most important thing is how to operate the shopping center and increase the user's experience and comfort level. Two

Yesterday, the reporter arrived at Yuexiu District Zhongshan five road China Travel mall.

The mall, located on the first floor of the supermarket, has posted a "Customs shop notice".

"We decided to close our business in February 29, 2016, please hold the customers of the parka shopping card and delivery coupon, and we can get the card / voucher as soon as possible and go to our store for consumption, and we can continue to consume at other branches of parka."

And provides a roadmap for nearby shops.

This surprises many neighborhoods.

Reporters learned that the store is

The first store in Guangzhou has been in Guangzhou since November 17, 1999 for 17 years.

Aunt Liu, who lives nearby, said that the shop was closed in October 2012, but the site was reopened in May.

People in the industry say that the store closes or is due to rent problems.

"Three years ago, we did not agree on the rent issue. Then both sides made concessions to renew the contract."

According to the disclosure, large retail stores are currently signing a lease for 20 years. According to this estimate, the next four years from this year to 2020 will be the concentrated expiration date.

According to the current rent level, the annual rent of a 10000 square meter shopping mall is millions of dollars. I'm afraid that many large stores will turn off some stores when the time comes.

In addition, as early as January, it was located in the mature business circle of Haizhuqu District, and the Carrefour Guangzhou Jinsha shop, which had an area of about 10 thousand square meters, was closed because of poor operating conditions.

So far, Carrefour has only 4 stores in Guangzhou.

According to media reports, while closing the Guangzhou Jinsha store, Carrefour opened second stores in Zhongshan, and Zhuhai and Hainan will also open new stores this year.

In Guangzhou there is no new store plan in the near future.

according to

In the third quarter of 2015, its sales in China dropped by 11.2%, and its negative growth in 2014 was 6.4%.

Reporters visited Haizhuqu District Jiangnan West business circle, Baogang Avenue along the streets of some shopping malls found that retail outlets in the mall sparsely populated, business is slack.

"This mall has shops for sale, and it can manage jewelry, clothing, cosmetics and so on."

In the new good mall, the reporter saw nearly half of the vacant shops are being let.

In the underground shopping mall "Jiangnan New Land", a shop with an area of about 100 square meters is being renovated.

The shop notice showed that a new sushi restaurant was about to open.

"It turned out to be home."

It closed last month, and the boss changed to dining. "

The scene staff said.

Nearby property intermediary told reporters that many of the projects in the region are equipped with street shops, and some even have two storey shops.

But in the past two or three years, even some of the best location shops have been replaced by lanterns. Some of the shops are still empty. Some of the poorer shops have to rent more than 20%.

In addition, it can also layout fast fashion brands, catering, children's retail brands and other attractions to attract visitors.

"For example, Guangzhou's experience in 2015 has continued to grow, and the performance of cross-border e-commerce outlets has been active. These are new trends that deserve attention," said CB Richard Ellis.