Hu Dongmei: Deep Domestic Market To Promote Customized Business

As the benchmark of Liaoning clothing, Dayang group has always been the representative of the development of northern garment enterprises.

Since 1979, Da Yang has been growing by garment processing business, and has become the first batch of garment enterprises to do foreign trade processing business in China.

With the constant change of the consumer market, Dayang group has accelerated the pformation from the export processing business to the brand operation enterprise, and has launched the men's brand creation (TRANDS), targeting young consumers.

YOUSOKU and KEYYMAN, a brand for the professional wear market.

With the deepening of brand strategy,

The development of capital market has attracted much attention.

In 2000, Dayang listed on A shares, and the group turned to a more diversified development direction through capital operation.

Recently, Dayang group announced the restructuring plan with the express delivery company. "Every step of the group's adjustment is deliberate, considering the current development needs.

The restructuring will not affect the development of the main garment industry, and will not rule out the possibility of a separate listing of the group's brands.

Hu Dongmei, general manager of Dayang group.

For the Dayang group, which has more than ten years of overseas market development experience, the accumulation of years will provide support for the promotion of group customization business in the domestic market.

"In the face of the present," she said frankly.

There are opportunities and challenges for the development of enterprises.

I believe that the enterprises that can survive will surely concentrate on practicing internal strength, including the quick response to product focus and industry chain.

Dayang group has been insisting on and constantly improving the development of garment business, and will bring quality customization service to domestic consumers.

Hu Dongmei introduced, "in terms of production, Dayang group has a wealth of human resources and manufacturing experience.

For example, the group has designer talents who focus on fashion design, and combines Japanese refined production technology with European and American version design to provide customers with more high-end and perfect customized products.

In terms of fabric, the group can design and develop more than 1000 fabrics, develop exclusive fabrics for customers' needs, and enable them to enjoy a full range of customized services.

In addition to the adjustment of capital strategy, in recent years, Dayang group has shifted its focus of development to the domestic market.

In March of this year, the group will participate in the 2016 (spring) China International Clothing and Accessories Fair held in Shanghai.

Hu Dongmei said that the group will focus on promoting customizing business at the exhibition site, including customers including domestic menswear brand enterprises in the country and enterprises looking for tailoring and processing.

In the future, Dayang group values the development potential of the domestic garment customization market.

Hu Dongmei said confidently: "the advantage of Dayang group is that it has many years of experience and ability of large cargo production, and the professional production line can meet the needs of mass production.

For customized businesses, there are more than 700 B2B custom shops under the group. We can achieve personalized production according to the elastic needs of customers.

In 2015, Dayang's "single volume and single cutting" strategy in North America has achieved good results. Compared with the traditional mass production mode, the single volume single cut production mode has the characteristics of less inventory, high gross profit rate, personalized door-to-door service, and the fixed production.

In order to meet the growing demand for customized business, the company gradually adjusts its production mode to pform it into a high efficiency and high value-added production mode.