Tu Hongyan: Cling To G20 To Create New Dividends

In 2015, sales of Wan Shi Li group increased by 11% compared with the same period last year, and profit increased by 10% compared with the same period last year, of which the sales of silk plates increased by 12% compared with the same period last year, and the profit grew by 26% over the same period last year.

Behind all these bright figures is the brilliant moment that the harvest group gained in 2015.

Open Lyon and Hangzhou, "third silk road", "Internet + Silk" to innovate the traditional business model, with green pformation to boost the development momentum of all things, and hold the "bright" celebration fashion show...

These examples are the footprints of Wan Shi Li in 2015, which shows the direction of development in 2016 and its future.

Speaking of the development trend of the industry in recent years,

Direction, Tu Hongyan, chairman of the board of directors of Wan Shichi group, said that the material base, high technology, brand internationalization, talent echelon, integration of industry and culture, from product manufacturing center to creative center, fashion center and manufacturing center are all important trends in the whole silk industry today.

She stressed that high-end silk clothing and apparel, high-grade silk and blended fabrics,

Silk, quilt, home textiles, silk artwork and other products are the key development directions of silk enterprises.

The "supply side reform" is due to oversupply. There are two main reasons. One is overcapacity. The two is that enterprises can not catch the real demand of consumers.

Therefore, on the basis of Wan Shi Li, enterprises should continue to concentrate on every link and every node in the silk industry during the '13th Five-Year' period on the basis of thin industry.

The central "supply side reform" strategy is very real, and its connotation is exactly what the philosophy of the group has been practicing.

Tu Hongyan said.

She stressed: "enterprises must go out and integrate high-quality resources in the world, in the context of rising labor costs, focus on the terminal consumer market, through brand building towards the middle and high-end, in order to drive the revitalization and upgrading of the initial links."

Facing the industry trend in 2016,

Analysis, the upcoming G20 summit in Hangzhou is a great opportunity for the group, hoping it will create a new dividend for the group.

The theme of the meeting "meeting G20, the capital of love" indicates that the romantic silk and the summit will collide with gorgeous sparks.

At the same time, Tu Hongyan said frankly, in 2016, the development of the group was facing greater pressure. The main challenge was the five major tasks of the central economic work conference, namely, to go inventory, to capacity, to leverage, to reduce costs and to make up the shortage.

Although the completion process will be more difficult, this is the development trend of the whole industry and the important adjustment strategy of the country. Therefore, the group will once again withstand pressure and strive to achieve its goal as soon as possible.

At the same time, the "supply side reform", which is very hot, will also have a greater impact on the group and the whole industry. This strategy is also a great opportunity for the development of enterprises.

In view of this situation, Wan Shi Li group has made clear its development ideas in 2016.

The adjustment of the group's product structure focuses on the diversification of product mix and the integration of silk and other industries across the border.

In order to achieve the goal, the group's online shopping mall will combine more new media and big event planning, expand retail channels and join experience stores under the line, and integrate the online and offline businesses to achieve new development.