Traditional Physical Store " Face Changing " Self Help Play Experience

Traditional enterprises and retailers hope to create a new way to create a shopping experience that can not be replaced on the outgoing line, so as to regain the hearts of users.

During the Spring Festival, many consumers found that traditional

"Face changing": supermarkets are no longer like stores, commodity display focuses on sense of experience, and there are many scenes such as baby centers, famous liquor centers, family kitchens, light restaurants and so on. Cafes are no longer the same as before, they have become business incubators.

Just like a traditional retailer, when they were beaten by "Internet +", they suddenly understood "where the customers went, what they saw, how long they had gone, and what they eventually took away". These behavioral data made the curve feedback far beyond any "empiricism", and only had pformation. Starting with "changing face", the commodity and the electricity supplier's differentiation, experience, scene and three-dimensional can regain customers.

Almost overnight, these traditional enterprises and retailers, which were forced by Ma Yun and Liu Qiangdong, have changed their faces to play the "experience" and "crossover". They hope to create a new battle field and win the hearts of users by creating a new shopping experience that can not be replaced by a new way.

"With the rapid development of the Internet, only when we open up online and offline, build a healthy, environmentally friendly, tasteful and cultural lifestyle and share with more users, FOTILE life home is not only an experience house, but also a home for users, providing a healthier lifestyle, creating a rich social circle and serving users."

Mao Zhongqun, President of FOTILE group, told reporters.

In January 16, 2016, FOTILE group hired designer Lv Yongzhong to elaborate the opening of the world's largest and most high-end single chip kitchen experience Museum in Beijing. At the same time, in 2015, the O2O social platform, FOTILE life home, was released.

All users of FOTILE can make an appointment on the online APP, WeChat and official website to make a reservation for "master class", "baking class" and other cooking services provided by FOTILE's life home, as well as flower arranging, tea ceremony, and even private dinner, party and other life services.

Traditional enterprises and retailers hope to create a new way to create a shopping experience that can not be replaced on the outgoing line, so as to regain the hearts of users.

There are also metro, Carrefour and other enterprises, such as Metro's new opening of a "dining room", which is very much like moving the TV program "everyday food" to the store.

But unlike the latter, classroom daily courses not only teach kitchens to customers, but also provide a complete set of kitchen solutions from recipes, ingredients and accessories, pots and pans to kitchen appliances, etc. these enterprises expect to use the living scenes to give consumers a new understanding.

There are also traditional retailers who attempt to turn over.

A typical example is Marsha general store, the biggest chain store in the UK that has been headlines all over the world, such as global stores and business slump.

Since entering the Chinese market in 2008, this old brand has been established.

In China, the development was not satisfactory, especially in the end of 2015 before the layout of Beijing stores.

Prior to that, Marsha's Department announced the closure of 5 stores in China, including a store in Shanghai and 4 stores in Jiangsu.

Its strategy of laying the second and three tier cities at the same time in the first tier cities has always been regarded as the "negative teaching material" of retail enterprises in China.

However,

In December 18, 2015, a flagship store with an area of about 1500 square meters was set up in Beijing on the world trade scale. The layout of the store was specially set up in the food area and coffee bar, which is quite different from the internal layout of Shanghai's Marsha old store.

Martha, director of international affairs Costas Antimissaris, admitted that Martha has been innovating changes and will pfer Beijing's good layout experience to Shanghai stores.

Because Marsha found that the Chinese are most interested in some foods in Marsha's Department, some very traditional and traditional English food, so the exhibition area of Marsha's food in Beijing has been greatly increased, and products are more diversified.