361 Degree Group 2015 Turnover Increased 14% Children'S Clothing Performance Increased 16%

In March 8th, the 361 degree group announced its year-round results in Hongkong as at December 31, 2015.

Financial reports show that

The turnover increased by 14.1% to 4 billion 459 million yuan in 2015.

Gross profit is RMB 1 billion 823 million yuan and gross margin remains stable at 40.9%.

Equity holders should account for an increase of 30.2% to 518 million yuan in profits.

In terms of business, the layout of 361 degree sports terminal stores was 7208 at the end of 2015.

Sustained performance was strong, with an increase of 16% to RMB 600 million yuan, accounting for 13.2% of the group's turnover and 2350 stores.

In 2015, 4 orders were held at 361 degrees, and all orders were increased beyond expected.

Multi brand segmentation market, deep tillage category covering professional needs

In 2015, 361 degrees continued to consolidate the multi brand subdivision development strategy of collectivization, accurately positioned multi-level audience, and comprehensively covered different needs of consumers.

Strengthen the 361 dimensions movement, 361 degree children, ONE WAY outdoor brand, overseas market and e-commerce five main bodies of multi-dimensional integration force.

Judging from the current business situation, the group's five major business entities show a significant growth trend.

In addition to the multi brand horizontal development, the 361 degree movement continues the longitudinal deep tillage category strategy.

With the worldwide "hot runner" soaring year by year, the 361 degree running category will become the core growth point by aiming at the huge demand of the running market and promoting the continuous upgrading of running products with the help of science and technology.

In addition, the deep ploughing of basketball, comprehensive training and other kinds of products will satisfy the needs of more consumers while also contributing to the continuous improvement of the overall category strategy.

Since the establishment of the 361 degree children's brand in 2009, it has been profitable for 6 consecutive years. In 2015, it contributed more than 10% to the group's contribution, and 361 of the children in the children's clothing market with huge potential and rapid growth have taken the lead.

In November 2015, the "two child" policy was fully opened in China. This will promote the demand for children's clothing to continue to gradually release and enhance the structural consumption of children's clothing. The demographic dividend brought by the new wave of baby boomers will stimulate nearly a trillion yuan of consumption in the four or five years, and pry up a potential huge market.

ONE WAY, the top outdoor sports brand from Finland, has continued to deepen its layout. The three main products of cycling, skiing and outdoor exploration have filled the gap of the consumer market in Greater China.

ONE WAY has opened 47 self operated stores in 23 core cities of China, including Beijing, Shanghai and Shenzhen.

Beijing's successful bid for the 2022 Winter Olympic Games will bring opportunities for China's winter sports related fields. ONE WAY will become the next growth momentum of the 361 degree group.

Speed up the layout of overseas strategy, continue to consolidate capital strength.

In addition to focusing on the existing core businesses, 361 degree actively expand new businesses and take the lead in opening up overseas markets.

In 2015, the layout of the 361 internationalization increased again.

361, we are targeting high-end and professional running products from the US and Brazil professional retailers.

As of December 11, 2015, the 361 degree group has 116 sales outlets in the United States, Brazil has 415 sales outlets, and Europe has 30 sales outlets, laying a solid foundation for the 361 brand globalization.

During the year, the innovative technology of 361 international Sensation and KgM2 two running shoes was especially popular in the market. Sensation took the most valuable "recommended product" (Best Buy) in the US authoritative monthly runtime world.

Focus on improving terminal store efficiency, upgrading and upgrading the electricity supplier system

The establishment of a consumer oriented retail management system and a sustainable business profit model is still the focus of the 361 degree layout in 2015, which has also gained broader market space for 361 degrees.

Increase investment, build product research and development, subdivision of products, upgrade terminal payment methods, etc., 361 degrees to improve the efficiency of single store has adopted a series of measures, has achieved remarkable results, same store sales in 2015 for 4 consecutive quarters to achieve a high number of units climbed.

In the future, 361 degrees will continue to optimize the channel layout around the user scenario, enhance the flat efficiency of single store units, enhance core competitiveness and quick response capability, so as to further expand profits.

In terms of e-commerce, the 361 degree has always attached importance to the strategic planning of the electricity supplier system.

Based on changes in consumer behavior, 361 degrees is continuing to improve the modern e-commerce system, and gradually enhance the proportion of product and product category of e-commerce products, especially the electronic business platform has now become the 361 degree and Baidu jointly launched intelligence.

The first release platform for intelligent products such as smart shoes, 361 degrees and music cooperation.

The new business model has been rapidly iterated. At present, the proportion of 361 degree online products and traditional store products accounts for half of the total.

In the future, for the upgrading and iterative development of e-commerce business, the 361 degree group has made a clear plan.

Start the Olympic strategy in an all-round way and continue to support world class games.

2016 is the sports year. As the official partner of Rio Olympic Games in 2016, the 361 degree Olympic Games has fully launched the Olympic strategy.

From Asian Games to Universiade, from Universiade to Youth Olympic Games and then to Rio Olympics this year, 361 degrees is the only Chinese brand that continues to support the world's top comprehensive sports games. This is the cornerstone of 361 degree brand building, and also one of the strategic layout of 361 degree expansion of overseas markets.

Through the support of a series of the world's top large-scale comprehensive sports meet, the target area Olympic Committee and the national team, the 361 degree movement has gained a high reputation in various countries and regions. In 2016, the 361 degree Olympic Games in the Rio Olympics will be fully promoted, and it will continue to contribute to the overall strength of the 361 degree overseas market.

361 degrees president Ding Wu said: "at present, in China's economic development stage, the demand for entertainment and entertainment is huge, and the mass movement is entering a more specialized stage.

With the implementation of reform by the central government, domestic consumption has been encouraged and stimulated, laying a solid foundation for the sustainable growth of China's sports apparel industry.

We will continue to consolidate multi brand strategy and category subdivision strategy, fully return products to meet users' professional needs and sense of experience.

At the same time, we also put forward higher requirements for ourselves. In 2016, the 361 degree will take full advantage of the Olympic Games to open up overseas markets and believe that the 361 degree future is promising.