Taiping Bird Disney Experience Shop Officially Launched In Ningbo To Seize Children's Wear Market

The children's wear market has appeared to be "exploding" since 2015. Data show that the market volume of children's wear market has exceeded 170 billion yuan in 2015.

Reporters learned that

Its children's wear brand Mini Peace and Disney's cooperation series WHAAM brand experience shop have been officially launched in Ningbo, Zhejiang. The children's wear series takes Mitch as the main element and basically continues to use men's pattern and version design. The products cover men's wear and children's clothing categories, including

Shirts, T-Shirts, sweaters, trousers and all kinds of jackets.

It is reported that in the spring of 2016, the WHAAM series of clothing was synchronized with Tmall platform, and was stationed in Wanda designated stores.

After this action, Taiping bird announced in early February that the children's clothing department would be independent and occupy the market share of children's clothing outside the existing men's and women's clothing business.

In 2015, the retail sales of children's clothing reached 400 million, an increase of 104% over the same period last year, and the number of stores nationwide reached 400. The development of children's clothing business has greatly enhanced the performance of Taiping bird.

According to Zheng Yaonan, the chairman of the city beauty, in April 2015, the city beauty had been holding hands. Disney company used its classic cartoon image to enter the market of children's underwear category.

In this cooperation, the city beauty got the brand authorization of Mickey Mouse and other classic cartoon characters.

Reporters learned that in addition to Taiping bird clothing, UNIQLO, urban beauty and so on in the field of children's clothing poured energy.

In mid 2015, UNIQLO and Disney jointly created the concept store for children's clothing. The MAGIC FOR ALL concept store is located on the 5 floor of the global flagship store in Huaihailu Road, Shanghai. It is also the world's first joint store of UNIQLO and Disney.

In addition, in the spring of 2016, UNIQLO will open the first shop in the southeastern United States at Disney springs, Florida.